Indeed, this is an era of interconnection. Wechat's way of expanding customers can be said to spread to all walks of life and penetrate into all walks of life.
However, in the tattoo industry, among most tattoo artists' ways and channels, WeChat circle of friends often becomes her only and even important way and channel.
As a result, tattoo artists have been planning to be a circle of friends since they were ready to step into this industry (note: they just want to be a circle of friends, not to mention the word "management". )
Since then, it has been out of control. I began to learn the routine of WeChat business, and began to calculate the amount of posts every day. I began to worry that no one was watching the circle of friends, and I began to suspect that the circle of friends was not good.
It is understood that tattooists who just started working will send about 5 friends circle every day. As time goes by, it will rise to 7 or 8 articles a day, and occasionally 10 articles will be sent every day. Sometimes more than 20 messages will be sent under special circumstances.
What about some people? Even spend money to learn some so-called internet cafes. For tattoo artists, they are particularly keen to expand their circle of friends. Online "mentors" have made suggestions for tattoo artists.
For example, friends will send chicken soup in the morning and evening, put their business cards in the pictures of their works, and some people send friends to praise and forward the content with comments to show professionalism.
The promotion of these "mentors" has intensified the culture of expanding the circle of friends. Even in some training institutions, how to use the circle of friends to expand customers has become a special course, which has made many tattoo artists gain a lot.
However, after a while, these eggs became useless.
I found that my circle of friends earned a lot. The number of customers has not increased, and even the number of people consulting has gradually decreased, so without the original enthusiasm, the circle of friends has become less active. But if you don't send it, it seems that you can't find other better and more effective ways to promote it.
In desperation, I will still send 3-5 friends every day. I deluded myself into telling others that you are still getting tattoos, you still have clients, and you are still busy every day. ......
If you keep doing this, you are right!
Even if your circle of friends is not "brushed" to death by you, it is estimated that you will be "brushed" to survive. It was judged as "environmental pollution in the circle" by friends in your circle of friends.
What else can tattoo artists do if they want to expand their customers and not send friends?
Send! Why not send it? The circle of friends still needs to be sent. But remember, the circle of friends is used to send, not to "brush".
Also, be clear about the role of friends. You can't regard the circle of friends as the only tool to expand customers and the channel of publicity (you know, what if there is no circle of friends one day? Do you want a tattoo or not? )
Treat the circle of friends gently and correctly.
Your WeChat friends may be thousands or thousands. So your circle of friends can be buried in a few minutes. But have you ever thought about the potential customers in your circle of friends, and how many WeChat friends do they have? Even if you send five friends a day, it is likely to occupy the whole screen of her circle of friends.
Because people who work from nine to five generally have about 300 WeChat friends, the frequency of updating their circle of friends every day is around 10. Do you think her circle of friends is one day 10, and yours is 5. Can I not dislike you? Can I not stop you? When she really needs it, it is estimated that you are the last person she wants to find.
Friends circle-no brand, no business.
Personally, I think that for tattoo artists, the circle of friends is not a place to build a personal brand or a professional brand, but a place to express the scope of business.
Simply put, let your friends know that you are a tattoo artist through your circle of friends. Knowing that you are a tattoo artist is enough. Don't try to tattoo you all the time, just let your friends know through your circle of friends.
How to send it to a circle of friends?
I intercepted a few examples to share my humble opinion with you, hoping to give you some reference more or less.
Case 1: the shape of a dried work
It is estimated that this classmate wants to do her job and let potential customers know that she made such a pair of beautiful eyebrows today. However, if it were me, I would pay attention to the following points when posting this circle of friends:
1, photos of my works, and I will in turn make people look at my works positively.
2. In terms of description, I will try my best, not just writing an eyebrow.
3. I will write: "The face in the mask is more delicate than the eyebrows."
Case 2: Announcement of Promotion Activities
For this circle of friends, I just want to spray directly: if you send such a big thing, it is estimated that you can't even understand it yourself. How can you ask others to read it carefully? I'm looking at a dark lump, and I'm too lazy to read it word by word.
Again, really read it carefully. After reading the following words, I just want to ask, you are only sending a promotional activity, not a merciful and mighty Amnesty. Don't write like a pie falling from the sky for the benefit of future generations, okay?
"There is only one chance, and if you lose it, you are not in a hurry to get it back." Look at what you wrote. I have the money to do the project and still care about you? Are you the only one with a tattoo? Can serfs participate in your activities to turn over the local owners?
This is a nonsense circle of friends. If I am a prospective customer, the first merchant to pass is you.
Case 3: Sharing Articles
It is better to do nothing than share a link so dryly. In the era of the flood of WeChat information, such sharing methods are not only ignored, but also not accepted.
In this form of sharing articles, at least you should have your own feelings after reading or your positive views in some articles. This may also attract the attention of readers in the circle of friends, even after reading it.
After reading this article, I will describe a sentence:
"As a tattoo artist,
Postoperative care of clients is an indispensable service. "
Case 4: Principles of Expression
The intention of this classmate to send this circle of friends is obvious, that is, to tell customers and stick to their own price principle. It's just that the wording is offensive to prospective customers.
Your sharp words, with resentment and self-distrust, instantly lowered your image in the eyes of prospective customers by several grades.
If I want to express this view, I will write:
Go back in time,
When I first learned tattoos (Figure 1).
My work is over!
Thanks to my sisters who let me practice my hands in those years ... to make me who I am now (Figure 2).
Case 5: Pretending to be busy
This screenshot was taken in a circle of friends in the early morning. This classmate probably made an appointment with a client, and the client didn't have time to do his eyebrows until evening.
So, this classmate took advantage of the rare opportunity to send out the finished work, making himself seem to be very busy all day, and customers had to queue up until midnight.
In fact, this kind of thinking and behavior is very wrong. The routine of WeChat business was exposed to pieces. What balls are you still loading?
If it were me, I would describe it like this:
The perfect water bottle,
Design five eyebrow shapes,
Color test 3 times,
Make up for the defect seven times,
To this point! It can finally be done by hand!
Case 6: Brainwashing knowledge
Tell the truth, an article with such a big pupil line. Then the pupil line has no advantage. Not only can you not be brainwashed, but you will also make prospective customers feel that you are exaggerating.
People read this passage, as if making a beautiful pupil line can cure all diseases. I really don't recommend this brainwashing method.
If it were me, I would write:
underneath
It's different there?
-"There is no trace when you close your eyes, but it is bigger when you open your eyes!"
Next, praise this classmate. The occasional circle of friends is still worth learning.
Like one:
Use the power of brand to set off the value of customers.
Praise 2:
Use the height of the industry to express their own quality.
Zansan:
Describe the customer to illustrate your major.
Suggestion:
The text format of this circle of friends will be better if it is edited neatly, cleanly and clearly!