SWOT analysis model, also known as situational analysis, as a commonly used strategic planning tool, has been incorporated into mainstream business education such as EMBA and MBA.
SWOT analysis is a strategic analysis method of enterprises, that is, to find out the strengths, weaknesses and core competitiveness of enterprises according to their own established internal conditions.
Where s stands for
Strength, where W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes.
According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).
Extended data
Advantages and disadvantages of SWOT analysis method
The advantage of (1) lies in its comprehensive consideration of the problem, its systematic thinking, its clear thinking and easy inspection, which can closely combine the "diagnosis" and "prescription" of the problem.
Disadvantages: SWOT model, like many other strategic models, was put forward by McKinsey a long time ago and has the limitations of the times. In the past, enterprises may pay more attention to cost and quality, but now enterprises may pay more attention to organizational processes.
Baidu encyclopedia -SWOT analysis model.