1. Establish brand image and show product competitiveness.
As the brand of official website, independent cross-border e-commerce station is the exclusive position of foreign trade enterprises, with faster information dissemination, more convenient content update and more diversified display forms. Through independent domain names, corporate brands can be accumulated continuously, which can not only enhance the consumer trust of products, but also pave the way for brand empowerment.
Foreign trade enterprises can display brand honor and qualification, product advantages and characteristics, customer feedback, service guarantee system, etc. Through the independent station, and high-quality content throughout the website, reasonably arrange keywords, improve the Google ranking of the website, and make the independent station as a corporate brand business card more easily searched by foreign buyers.
2. Optimize user experience and improve service.
User experience includes browsing experience, payment experience, logistics experience and product experience. The importance of optimizing the user experience is self-evident. If cross-border e-commerce cannot be satisfied, when the consumption habits of users are upgraded to a greater extent one day, enterprises that cannot keep up will be eliminated.
Customers' suggestions on products and brands can be directly fed back to brands through brand independent stations. At present, the fierce market competition leads to the homogenization of various products, and the simple competitive price will greatly suppress the development of enterprises themselves. It is more and more important to build your own brand, spread brand tonality and give play to pre-sales and after-sales service.
Cross-border e-commerce independent station is a media with strong interaction and quick response. By collecting information and feedback from consumers, it is helpful to strengthen the quality tracking of customer service and optimize the shortcomings in service work, thus winning more customer reputation for enterprises.
3. Differentiate strategies and establish barriers
Whether it is to be a brand or to focus on a single category, these independent stations play to accumulate barriers. When the cross-border e-commerce dividend disappears, if the extensive model similar to other enterprises in the industry is followed, enterprises will fall into a state of vicious competition. In the final analysis, there is no core competitiveness and no performance of industry barriers.
Both the integrated e-commerce platform route and the vertical brand route can follow the method of differentiated accumulation barriers and accumulate a large and accurate user base. Click to learn more.
Ueeshop is the earliest self-built website platform focusing on cross-border e-commerce in China, providing fast self-built website services for cross-border e-commerce retail sellers and foreign trade export enterprises. Up to now, 23,500+users have used Ueeshop to carry out global online business, supporting sellers to synchronize their store products to AliExpress, Amazon and other platforms, further improving sellers' work efficiency and saving time. What are the advantages of Ueeshop as an independent website building system?
First, the first is page setting, language localization, and all-Chinese management platform; There is no extra commission, only the use fee of the website platform is charged, and the annual fee is only several thousand yuan; Templates can be switched at will, without extra charge, and rich operation marketing plug-ins fully meet all the needs of sellers from 0 to 1; A variety of cooperation models support the development needs of sellers at different stages. Finally, it can ensure the complete backup of website data and provide rapid support for operation.
Second, both foreign trade B2B enterprises and B2C enterprises adopt a responsive version, which is suitable for multiple terminals to access, and can intelligently translate multiple languages and automatically translate other languages with one click; Customer intelligent inquiry mode to improve traffic conversion rate; Integrate more than 50 payment methods around the world to meet the needs of sellers; Ueeshop has its own application market, in which app plug-ins are developed by Ueeshop without any charge.
Third, the service provided by Ueeshop is also very professional, one-on-one customer service, no waiting, real-time answering questions; And provide a large number of free foreign trade promotion courses and information sharing for independent station sellers.
Generally speaking, Ueeshop is a website construction system mainly aimed at the foreign trade industry. With Ueeshop, users don't need to know the program technology, don't need to worry about the security of website payment, and only need to pay the corresponding fees to customize an online store that suits their products and needs!