In 20 12, the statistics of commodity sales in 20 1 1 China market sponsored by China Business Federation and China National Business Information Center showed that "the sales of similar products of Langruiqi Hand Cream ranked first in the national market in 201/year" and Langruiqi brand won the title of sales star.
2. The Longrich Ai Jia Eye Foundation was established.
On March 28th, 20 12, the "longrich Ai Jia eye foundation" was unveiled at Jiangsu longrich biotechnology co., ltd, and the "longrich Ai Jia eye foundation" was designed to help the socially disadvantaged groups, especially the poor children with strabismus and amblyopia. All funds raised by the Longrich Ai Jia Foundation will be used for the treatment and rehabilitation of strabismus and amblyopia children.
Longrich took the lead in entering the national market with Jiangsu products.
In 20 12, longrich took Jiangsu products all over Nanchang, Jiangxi, Zhengzhou, Henan, Jinan and Chongqing. With the help of this excellent platform, the high-quality products of Longrich will be given to thousands of households, so that more consumers can feel the brand power of Longrich's health and fashion. At the exhibition, Longrich booth took Ai Jia Life Store as the booth model, which comprehensively displayed Longrich's brand and product image, gave consumers a brand-new "Longrich impression" and attracted many consumers to come for consultation and negotiation.
4. Longrich became the official sponsor of China Women's Basketball Team.
20 12 in may, longrich officially signed a contract with China national women's basketball team and became the official sponsor of China national women's basketball team. Longrich has sponsored the National Trampoline Competition, the China-US Water Skiing Competition, the 10th National Games, the World Cup Synchronized Swimming Competition and the 20 12 China Badminton Club Super League.
5.26 generals of the Republic of China witnessed the 26-year development of Langrich.
On August 28th, on the occasion of the 26th anniversary celebration of LaVida Group, a leading enterprise in daily chemical industry in China, the Suzhou Creation Base of China Artists Association was awarded the license in LaVida Group. Twenty-six veteran generals of the Republic of China came to the headquarters of Longrich to celebrate the 26th anniversary with all the staff of Longrich. Twenty-six generals splashed ink and wrote praises for development.
6. Longrich World Tour Malaysia Elite Tourism Seminar officially set sail.
20 12 10 3 1, the 6-day "Wonderful Life for You and Me * * *" 20 12 Longrich World Tour-Malaysia Elite Tourism Seminar * was successfully concluded. Nearly 500 Longrich family members from China, Malaysia, Singapore, Brunei, Indonesia, Thailand, Zznja, Cameroon, Ukraine and other countries attended the event. Malaysia Elite Tour is another overseas tour after the 20 12 Longrich World Tour-Italy-France Elite Tour.
7. Longrich became the main sponsor of the third international road cycling race around Taihu Lake.
2012165438+1October 1-8, longrich became the main sponsor of the third international road cycling race around Taihu lake, and joined hands with 130 outstanding international professional athletes and 10,000 public cyclists in Jiangsu and Zhejiang to "ride wuyue and dream the south of the Yangtze River". Cai, a Hong Kong player from China, won the red jersey named longrich for eight days in a row (the overall personal score in Greater China Division was the first).
8. Longrich invested 600 million yuan to build a brand-new intelligent new factory.
In 20 12, longrich invested 600 million yuan to build an "intelligent new factory" with an area of 60,000 square meters and a building area of 80,000 square meters, which accelerated the industrial transformation and production process upgrade and accelerated the internationalization strategy of longrich. Including 26,000 square meters of cosmetic purification workshop, fully automatic overhead warehouse of raw materials, materials and finished products, and automatic distribution system. Upgrade the existing facilities and equipment automatically and intelligently, build a cosmetics factory that meets GMPC standards and build a new biotechnology research and development base; Germany GEA homogeneous emulsifying pot, Britain Braun toothpaste emulsifying pot, Sweden Norton hose filling and sealing machine, Italy ACMA automatic shampoo production line, GEA online cleaning system, automatic mouthwash filling production line, liquid washing rapid production equipment and other high-end cosmetics production equipment were introduced.
9. Longrich successfully named "Thank God you are here".
The "20 13 CCTV gold resource advertisement bidding meeting" was opened at 8: 10/8 am on10/8 in the multi-function hall of Beijing Media Center. CCTV gold resources advertising bidding meeting has always been a barometer of China's economy; With the rise of traditional satellite TV media and emerging media, CCTV advertising bidding results have attracted much attention. Enterprises launched on-site bidding for CCTV gold resources such as ace programs "Thank God you are here" and "Dream Choir". Longrich made a positive performance and successfully bid for the exclusive naming right of Thank God you are here hosted by Cui Yongyuan for 30.09 million yuan.
10, Longrich held the annual summit of traditional and direct sales channels.
20 121211,and longrich held a grand ceremony of "Join hands with longrich for a win-win future" for traditional dealers 2012 and 20 13. Nearly 600 dealers from all over the country attended the meeting. 65438+February 15, 16, longrich 20 12 direct marketing summit and 20 13 strategy conference were held in Suzhou sports center. Nearly 20,000 Longrich dealers from all over the country, Taiwan Province Province, Hongkong, the United States, Malaysia, Brunei and other countries attended the annual event. At this summit, Longrich announced the development blueprint for the next 10 year.