What does the development of transnational media groups inspire China?

The media industry in China has gone through the initial development stage characterized by "undertaking" and the exploratory development stage characterized by "enterprise management of institutions". Although the media industry in China adopts the mode of enterprise management in its specific operation, its nature still belongs to institutions in the final analysis. Although China's media industry has made great progress under the existing system since the reform and opening up, the development model originally belonging to the planned economy era will always hinder the development of the media industry. Under the competitive system of market economy, the weakness caused by excessive government regulation is becoming more and more prominent. On the one hand, the communication concept is outdated, on the other hand, the capital market lacks vitality.

Therefore, in order to promote the development of China's media industry, the first problem to be solved is to break the original system, reduce administrative intervention, and at the same time carry out the marketization and industrialization reform of the media industry, promote listing financing, and adapt to and make full use of the market economy environment. In today's world, large multinational media groups are mainly concentrated in the United States, because the United States is the first country to implement market-oriented operation and commercial operation. Therefore, it is necessary for our government to release excessive regulation, promote the media industry to exercise its decision-making power and management power independently, and start a market-oriented and industrialized operation mode. On the one hand, it will gain more creative space in product content, on the other hand, it will win more freedom in capital operation.

First, the news group's collectivization and globalization process

Second, analyze the reasons of media collectivization and globalization-advantages and inevitability.

Third, seize the opportunity and meet the challenge-the development strategy of China media industry

(A) the system reform first

(2) From decentralization to centralization, from singleness to pluralism.

(C) "Content is king"-building core competitiveness

(D) Pay attention to the development and application of new technologies.