First of all, as a business person, I don't specify why I do business or trade here. I must first understand my own characteristics. This includes the company's main business, advantages, product characteristics, characteristics, technical advantages, product standards, prices, packaging, production capacity and so on. And we should also know our big customers. I call it laying the foundation. If a business person can't introduce the characteristics of his company's products and services well, it is difficult for you to establish a good impression with customers immediately. Laying a foundation is our advice to every friend who is engaged in business or trade, which is called "sharpening your knife first".
Secondly, you can collect information through the Internet. You can find your similar companies and trading partners through related searches. I suggest you make a small database, including customer name, product name, specifications, price and contact information of product functions. Some people will say that there are not many customers. It doesn't matter, after all, not every company has a website, and every business is online. Now, even in Britain and America, there are a large number of poor people, and business personnel collect their own related products as much as possible. There was once a German company that asked business people to make more than 100 phone calls and record them every day, probably to establish business people's understanding of the market.
Now, you should have a better understanding of your business, and at the same time have a little perceptual knowledge of your sales market, and know who is producing and who is buying or sending out demand. There are even several companies and contacts at home and abroad. The work to be done at this time is to analyze and compare. What are the characteristics of others, their own characteristics, whether the price has advantages and disadvantages, shortcomings, why the price is higher than others, and what changes and diversity exist in the service content. Don't underestimate this comparison work, but also re-recognize your own products, know your own characteristics and build your own confidence. How you persuade customers to buy your products depends on your own understanding and grasp of your own products. Accurate, rapid and concise expression of product characteristics is the ability that business people must do and possess.
Some netizens said that there are always factories whose prices are lower than mine, and there are always customers who ask for price reduction. In fact, in China, regardless of foreign countries, all buyers want to buy quality and cheap products. Why do women rush to see discounts? I think that's the reason. But if customers see the low price and poor quality, they won't buy it, which is why some German products are ten times more expensive than domestic similar products, and it is also very useful for users. People are still willing to choose high-quality products when buying. Although the price is high, the cost performance is more accounted for.
Therefore, when meeting such customers, business personnel should show the characteristics and advantages of their products, such as high quality and good price, good materials, high cost, good technical quality, high technical level and higher wages than usual, so they should understand the high price. Of course, if you still don't know your products and can't name one, two or three, it's like boiling jiaozi in a teapot.
The next step is to start looking for customers. If you can set up your own home page to introduce the company, it is best to use both Chinese and English. There are products, preferably photos, specifications, serial numbers and product standards. The finer the better. If the price is relatively floating, you don't have to mark the price, otherwise I suggest that you also mark the price, of course, it is the market price, so you should leave room for the agent or even give a rebate. Once completed, you can launch a small sales opportunity. Of course, it will be launched anywhere you know, intermittently, continuously and perseveringly, once every six months. The introduction should show the characteristics, specifications and supply of your product. Now you should be able to wait for him.
The next job is to take the initiative. Write a brief introduction, including enterprise characteristics, product introduction, etc. Add contact information and send an email to the potential buyers who have been counted before. And follow it by phone. Contact his sales department. Inform your existence, introduce yourself and your company, and make it clear that you want to sell your products to them. Bold and polite, generous. It should be said that this step is to go out and don't stay at home and sleep late like a panda. Feel customers, understand customers, listen to customers, convince customers and make friends with customers.
I think this is the basic skill you should have in business or trade.