Maxima is the first automobile product launched by Dongfeng Da Yue Kia, which is positioned as an economical car. In the four years since its listing, it has won many monthly and quarterly sales champions at the same level. The new Maxima, which was launched on June 5438+ 10, 2005, inherits excellent performance and high cost performance, and at the same time, it is more fashionable in appearance, more complete in configuration and better in safety. So far, the total sales volume of Maxima has exceeded 200,000.
Jiahua, which entered the market as a "special plane", is a high-end MPV with both public and private interests. With pure MPV chassis, huge internal space, high-end facilities, five-star safety certification and other proud capital, the market structure of high-end MPV was rewritten as soon as it entered the market. On April 6, 2006, Jiahua 06 and 2.7L landed strongly, which not only brought a brand-new driving experience, but also creatively put forward the concept of "business life, why not".
Yuanchang is a mid-to-high-class passenger car developed by Kia of Dongfeng Da Yue. It adopts the platform of modern Kia MSC and aims at the road conditions in China. Rich configuration, strong power and comfortable space. On April 17, 2006, 06 long-distance ship entered the train, which was praised as "the value choice of the world platform". At the same time, the long-distance boat 1.8L specially developed for the taxi market is also deeply loved by drivers and passengers because of its comfort and economy.
On August 18, 2005, a brand-new mid-level car, Cerato, which condensed Kia's global strength, invested 240 million US dollars and took 40 months to develop, landed and became the latest model in China's mid-level car market. Up to now, it has won more than 70 honors such as "2005 Intermediate Car" and "CCTV's Most Popular New Car of the Year". On August 28th, 2006, 07 Cerato was listed. On the basis of fashion, comfort, safety and maneuverability, it adopts a brand-new CVVT engine. The launch of 07 Cerato indicates that Cerato, as the benchmark of fashion mid-level car, is constantly surpassing itself.
From June 5438+1October 65438+August 2007, Rio Maxima, the "car of the first generation", started with a brand-new fashion and dynamic trend in the field of high-end economical cars. As a new generation of global strategic car K-"IA", the overall design of RIO Maxima follows the connotation of KIA brand's sports, fun and dynamic, which is very in line with the needs of young people in China-"generation after generation". After its debut at the Beijing Auto Show in 2006, RIO Maxima won awards such as "The Most Concerned New Car at the Beijing Auto Show in 2006", "The Most Expectable Car in the Overall Evaluation List of Western China Auto Market" and "The Most Popular New Car".
By the end of 2006, Dongfeng Da Yue Kia has built a 18 1 4S franchise store, established the "Li Qian Yizhan" after-sales service brand, and set up a national call center to meet the needs of users with the fastest speed and best service. On August 29th, 2006, Dongfeng Da Yue Kia extended the warranty period of engines and transmissions of non-operating vehicles to 5 years /654.38+ 10,000 kilometers, which further improved customer satisfaction and trust.
20051October 28th, 10, the foundation stone was laid for the second factory of Dongfeng Da Yue Kia. The new factory has a building area of 364,792 square meters, more than 3 100 employees and an annual production capacity of 300,000 vehicles. When it is finally completed in 20 10, Dongfeng Da Yue Kia will increase its production capacity to 450,000 vehicles and become a large modern comprehensive passenger car manufacturer.
All employees of Dongfeng Da Yue Kia adhere to the corporate philosophy of "Challenge, Sincerity, Harmony and Transcendence", take the customer first as the purpose, and constantly tap the exuberant creativity of the enterprise. Inspired by the brand spirit of "Passion Beyond Dreams", they provide safe and environmentally-friendly automobile products and perfect after-sales service for China consumers, and create a better and more convenient automobile life for consumers.