Blog marketing, what kind of articles to write, is more conducive to the promotion of the company?

1, for the purpose of marketing yourself. This kind of blog, the blogger's goal is to bring popularity and fame to himself through blog writing, and finally bring fame and fortune to himself. Of course, these people didn't have a purpose when they started blogging, but as time went on, they found that blogs had such a function of marketing themselves, and they did it with their heart. 2. Marketing company culture and brand. -The purpose of blog marketing is summarized in three aspects: 1, marketing yourself. This kind of blog, the blogger's goal is to bring popularity and fame to himself through blog writing, and finally bring fame and fortune to himself. Of course, these people didn't have a purpose when they started blogging, but as time went on, they found that blogs had such a function of marketing themselves, and they did it with their heart. 2. In order to promote the company's culture and brand, establish a communication platform and better manage the company's sales and services. This kind of blogger is the boss or senior manager of the company, and they are mainly optimistic about blog as a marketing tool. The key to marketing such blogs is not blog articles, but overall management planning and guidance. 3. For the purpose of marketing products. The purpose of this kind of blog is very simple. By writing blog articles, we can sell products and get orders. This kind of blogger is usually the boss or sales director of a small business, and only wants to serve his company's e-commerce through blog marketing. Because the purpose of these bloggers is simple and clear, the writing of blog articles is the most practical for them. Therefore, in this article, I only discuss the third case of blog marketing purpose. That is to master the writing skills of blog marketing articles, impress customers, influence customers and improve product sales. After the goal is clear, the next thing to do is to write out all the questions your customers and potential customers want to know, all the things you want to know and what you want your customers to know, so that customers can have a deep understanding of your products when reading your blog articles, and they will also be influenced by you when reading your articles. Of course, to do this, there must be some skills and methods: professional but not boring blog marketing articles must have a certain professional level or industry knowledge. It is hard to imagine that a person who doesn't know his own products and has no professional knowledge about them can do a good job in sales. The whole blog post should always serve its own purpose. Marketing blog can't write everything. You should write your own blog articles around your products. Blog articles must reflect your professional knowledge from different article topics. In other words, the knowledge level of blog posts should be professional, so that people in the industry can recognize them at a glance. I don't deny that many of my friends are highly professional. The article is quoted from the classics, and it is thousands of words at a time, but no one wants to read it. Why? It's just so boring. Some friends' blog posts are full of technical terms, thinking that this is a major, but I think a professional article written in a language that ordinary people can understand is a good blog article, thus achieving the purpose of marketing. This is to increase professional interest, and it is very important to make people like it. While pursuing the specialization of your blog post, don't make your blog post boring and sleepy, which will be boring to read. In that case, it will lose its specialization. It is also not very effective in marketing. Cleverly spread to many bloggers, who simply think that blog marketing is to use blogs to advertise and let more people know about their products, so they write some advertising slogans in their own blogs, visit them when no one is looking, and leave their own advertisements everywhere in other people's blogs. If not, they will post it on the forum, and the result is still full of complaints. Others have written blog marketing articles into product manuals and product materials. These practices are not blog marketing articles in my opinion. Of course, there is nothing wrong with these people's ideas, but they are too simple and unrealistic to ignore the natural effects. Although the writing of blog marketing articles should be widely publicized, there should also be ingenious methods. Here are my six tips: 1, product function storytelling. Blog marketing articles should learn to write stories, and also learn to write stories about their product functions. Let the product function speak for itself naturally through some vivid storylines. One of my blog posts, "Mom wrapped rice dumplings with last year's rice dumplings leaves", is a blog post showing the function of moisture-proof cabinets with stories. After the article was published, it attracted a large number of customers to consult products. 2. Product image planning. When we promote products, we always shout some slogans. Although this can achieve certain results, it can't make our products deeply rooted in people's hearts, impress customers and impress customers. Therefore, the best way is to dramatize your praise for the product and let people perceive your product through touching plots. In this way, customers remember the current story and your product. 3. Hot issues in the industry. In the process of writing blog articles, we must grasp the industry hot spots, constantly put forward hot spots, attract customers' attention through industry comparison, and show the advantages of our products. To do this, we also need the blog writers to know themselves and know each other, and win every battle. 4. Romanization of product development. Blog marketing articles should give life to products and show them from different angles and levels. It can be told in the form of personification, fairy tales, no stories and humor. The more creative the writing, the more refreshing and memorable it is for readers. 5. Serialization of product blog articles. This is very important. Blog marketing is not an immediate means of e-commerce marketing, and it needs long-term persistence. Therefore, in the blog writing of products, we must adhere to serialization, just like TV series, the stories are constantly developing and climax after climax, so that the blog influence of products is great. 6. The number of blog posts is shortened. Blog is different from articles in traditional media. They need clear arguments and sufficient arguments, but they also need to be short and easy to read: they need rich and touching plots and don't take up too much time. Therefore, I think a blog post should not exceed 1000 words, and it is an important rule of blog marketing to insist on being short and concise. Bloggers in the process of writing blog articles, flexible use of the above six methods, I believe will certainly achieve good marketing results. Blog articles focus on giving and sharing. Although I have introduced many skills of writing marketing blog posts above, the soul of blog marketing articles that can really play a marketing role lies in what benefits the articles can bring to readers and customers. This is the biggest difference between blog marketing and other blogs. Other blogs can be romantic, can express their feelings, can meet at will, but marketing blogs can't. You should not only ensure that every blog post brings proper information, but also share knowledge, interests and experiences, so that customers can gain something every time they come to your blog. This is the best way to stick to customers. I think giving and sharing this experience is the biggest skill of blog marketing, which is more important than other methods. As e-commerce is still a developing new thing, many bloggers are eager to learn. As long as you share your information, experience and ideas, you will be recognized by bloggers, from people who recognize you to products that recognize you. This is why many people write well and are very talented, but blog marketing is very unsuccessful. Also, blogs attract people in various ways, such as * *, privacy, abuse and so on. And they do have a lot of browsing tools, but basically the marketing effect is very poor, because this kind of blog has positioned itself as an alternative. Although many people watch it, they just watch it. Alibaba also has some famous blogs, which have left a deep impression on readers for a long time, and have been classified as so-and-so writers, thus losing their status as businessmen. So no matter how we talk about blog marketing, it will not play a real marketing role.