Marketing is to meet customers' needs and achieve enterprise goals; At the same time, marketing is a process for enterprises to meet their own needs through exchange.
The value of an enterprise lies in that the products it provides can meet the needs of others, and both parties are willing to exchange. Therefore, demand is the basis of marketing, and exchange is the means to meet demand. Both are indispensable, and the process of marketing management is actually the process of "demand management".
Weaken the role of brand and design, and put the role of marketing, especially sales, at the core. Its strategy basically revolves around products, prices, channels, promotion, teams and resources, especially the first two items. Without good products, it is basically difficult to do price plate design and marketing consultation.
Extended data:
Eight sales are more important.
(1) Finding customers is more important, and finding customers accurately is more important;
(2) It is more important to know the products and requirements;
(3) It is more important to know the price and value;
(4) Integration into the team is more important, and integration into customers is more important;
(5) It is more important to be diligent in mouth and legs, and diligent in heart and brain;
(6) gaining recognition is more important than gaining trust;
(7) It is important to achieve cooperation, and continuous cooperation is more important;
(8) Excellent sales are important, but no sales are more important.
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