1. Brand rebranding: The company decided to change its name to reposition and shape its brand image. This is because the company has formulated a new strategic direction, product line or target market, and needs a new name to better reflect its new positioning and value proposition.
2. M&A: In the case of company merger or acquisition, the newly merged entity chooses to adopt a new name to show the unified and coordinated company identity and eliminate the differences between companies in the past.