From 65438 to 0976, Lu Yiling was born in a very ordinary family in Hangzhou. From an early age, he knew that his parents could only help him grow up healthily, and on the way to study and work, he needed to rely on his own efforts and struggle to keep sprinting forward in order to earn an umbrella for himself. After graduating from college, Lu Yiling entered the envied state-owned enterprise by his own efforts. 17. To outsiders, Lu Yiling will definitely hold an iron rice bowl and work smoothly until retirement. However, Lu Yiling, who is about to turn 40, chose to resign. This is like a blockbuster, causing an uproar in Lu Yiling's world. Relatives and friends don't understand Lu Yiling's "fooling around".
When he was a student, Lu Yiling accidentally came into contact with psychology courses. Since then, the dormitory has been filled with books on psychology. For him, the appearance of psychology broke the originally peaceful life and enriched his world. Even after he entered the state-owned enterprise, he never fell behind. He always teaches himself in his spare time. Lu Yiling's office and home are full of psychology books.
Gentle science and engineering men always have an unruly heart. Lu Yiling decided to start her real career before she was 40, when her family and economy were stable. Then there is "17' s iron rice bowl, 17' s psychology."
"It is not so much a preparation for 40 years old as a gift for 40 years old." Lu Yiling said in an interview. During the period of 17, I persisted in learning psychological knowledge, obtained a double master's degree in business administration and engineering from Zhejiang University, and successively obtained the qualifications of NLP international tutor, senior manager, system arrangement tutor and hypnotist psychological consultant in the United States.
After Lu Yiling resigned, his relatives and friends around him were surprised, but his parents and wife were unusually calm. Lu Yiling thought that her parents would object to his decision, but it wasn't. Faced with the support of his parents and wife, Lu Yiling resolutely began to pursue his dream.
However, the world is not tolerant of him. Lu Yiling, who started his business for the first time, created a platform called "Thought Circle". He wants to bring all psychology courses, psychology teachers and psychological counselors to this platform to help people in need. Because the society's recognition of psychology and personal growth is very low, Lu Yiling, who started his own business, hit a wall everywhere.
I don't even have office space, so I can only write an official WeChat account at home, talk about micro-courses online, learn about the Internet and entrepreneurship, study business models from scratch and find investors. For the inner ring plan, the answer given by investors is: "There seems to be no market in this line."
"Because this is my choice, I have no retreat, I can only take root in meditation. I won't go to school, it was my only way out. "
People's ability to adapt to the environment in adversity is amazing. That year, just in time for the bonus period of WeChat official account, Lu Yiling, who didn't know much about the Internet, learned and practiced, and finally attracted a large number of users through novel operation methods. When everyone was still in the code word stage, Lu Yiling chose audio and video, live broadcast and other ways to operate her official WeChat account. It was also that year that the company began to break even.
At that time, Lu Yiling often used Charles Scoble's words to motivate himself-a person can succeed in almost anything as long as he has unlimited enthusiasm.
20 17, the "inner circle" of personal growth and the "Zhang Defen space" of large apartment merge. Lu Yiling and Ms. Zhang Defen, a well-known personal growth writer, decided to build an influential personal growth education platform in China-Zhang Defen Space.
Lu Yiling is responsible for all the management, operation and development of the company, while Zhang Defen is responsible for the company's vision, resource introduction and some contents and courses.
Since starting a business, Lu Yiling has been insisting on exporting professional psychological knowledge to help more people. From the early days of starting a business to now, she has polished many courses to help many users get out of trouble and find their own inner strength, among which the most popular course is about being born in a family. To this end, Lu Yiling personally wrote and refined a book more suitable for users to read, Reconciliation with Life-Healing family of origin's Injury and Pain.
Lu Yiling said: "Every time I attend a live class, I will see everyone's feedback on what I said. I found many serious physical and psychological diseases, bad luck in life, unexpected changes, unhappy feelings, family disharmony and so on. Closely related to family background. I want to help these people and give them a beam of light. "
At the same time, in order to help members grow more effectively, Zhang Defen Space focuses on online courses and training camps in the form of APP, so that students can take classes, punch in, broadcast live or grow together here. They can also find the activities of learning societies in various countries in the "sub-space" APP and apply for classes, so as to obtain more personalized growth.
In addition, Lu Yiling thinks the content is very important. "The concept of content is an output of our values, which can affect many people. Therefore, we need more content producers to become part of our platform, and we hope to build an open ecosystem. "
At present, Zhang Defen Space has exerted a certain influence on China's mental health and personal growth. As of September 20 19, the number of users in the whole network has exceeded 1000 w. Zhang Defen Space WeChat official account, ranking among the top 500 in the new list for five consecutive years, being one of the top 500 official accounts of China WeChat, a content startup enterprise of China100, and the top three official accounts of China influential mental health brand WeChat.
And under the leadership of Zhang Defen and Lu Yiling, Zhang Defen Space operates in the form of multi-channel network content products (MCN), laying out major platforms, and gaining a large number of fans and users on WeChat official account, Himalayan FM, Tik Tok, Goose Pass and other platforms by means of text, audio and video, and live broadcast.
Understand the user's thinking mode and cognitive habits through the new media platform, gradually improve the operation mode, and begin to explore in-depth user services. Layout of online and offline courses in Zhang Defen space, and launch of "Space-time Mind Academy"; 20 18 launched the "Meet the recommended life" e-commerce section, advocating the life concept of fitness, nourishing the heart and beauty, and * * * launched more than 200 products; 20/KLOC-At the beginning of 0/9, Zhang Defen Happiness Research Association, a new female experiential learning community in China, was established. It aims to help China women grow up, improve their elegant posture externally and improve their physical and mental health internally. Based on the theory that happiness is an ability that can be acquired through training, around the brand concept of "knowing, caring and knowing", the "divided space" annual happy classroom and offline happy learning salon scenes opened in various provinces and cities across the country are constructed.
Lu Yiling said: "In the spiritual field of psychological and personal growth, we need something clean and simple to focus on the main theme. We are an enterprise, we can't earn everything, and we can't do everything. It is most important to provide more positive energy for society. " Lu Yiling has always been adhering to the original intention of Zhang Defen space. At the end of the interview, Lu Yiling bluntly said that people can do it because they believe in it. It is said that the strong seize the opportunity and the wise create it. Creating opportunities for what I like and what I do right is the meaning of my life.