Nowadays, the red flag is changing from "national car" to "national car", in the tide of the country. Hongqi E-HS9 is positioned as a large-scale pure electric SUV, and the combination of Chinese style and modernization has successfully attracted everyone's attention.
From the appearance to the interior, Hongqi E-HS9 always carries out the aesthetic concept of Chinese style, and continues the strong atmosphere of Hongqi brand, giving people the first impression of "majestic". The front of the car is full and a large number of vertical lines complement each other. The iconic red flag banner on the front of the car and the front wing highlights the unique identity and is full of gas.
The side lines of the car body are smooth, simple but not simple, and have the charm of China traditional aesthetics. The design of micro-facets enhances the impression, and a number of LED strip enrich the overall details, which are simple and complicated, low-key and luxurious without losing the connotation. The triangular dart at the rear of the car adds an overall sense of fashion, and the gradual dot matrix design is very eye-catching.
Hongqi E-HS9 is a full-scale luxury pure electric SUV with the length, width and height of 5209/2010/1731mm and the wheelbase of 3 1 10mm respectively. Not to mention independent brands in China, even in the whole industry, this positioning model is quite rare, and it is also quite rare in scale.
The interior of Hongqi E-HS9 is also full of bright spots. The front dashboard is equipped with three linkage screens. The center console adopts an integrated large screen composed of full LCD instrument and LCD central control panel. The LCD screen under the center console can realize more operation functions, and the rear row includes a double screen on the back of the front seat and a large screen in the central armrest area.
Many traditional elements of China are also displayed in the interior. For example, the ink design on the speaker panel is very delicate and special. Other red flags are as extreme as possible, and we are constantly pursuing a more perfect driving experience. Sincerity goes without saying.
While pursuing Chinese style, Hongqi has also cultivated a tough modern language. High-speed automatic driving system, traffic congestion perception system and fully upgraded automatic parking function make it stand out among the same type of cars in intelligent driving.
With the configuration of AR real-life navigation, Hongqi E-HS9 has always been at the forefront of the trend. When you are driving, the animated image will be projected in a virtual form in the actual environment 7.5 meters away from the front windshield, and the dual experience of modernity and technology is very enjoyable.
What's even more amazing is that Hongqi E-HS9, the world's first wireless charging technology for power batteries, combines the wireless charging system with the automatic parking system, and the efficient mode of intelligent parking and automatic charging greatly improves the convenience of parking and charging.
In terms of driving performance, Hongqi E-HS9 also achieved excellent results. Equipped with global intelligent four-wheel drive, it realizes millisecond response, surging power and arbitrary control.
Equipped with high-efficiency and high-performance permanent magnet synchronous electric drive system, the actual cycle efficiency far exceeds that of competing products of the same level, and it has super power output within the full speed range, with the maximum power output reaching 550 HP and the maximum torque output of 800 Nm. In the extreme mode, the acceleration time of 0- 100 km/h is 4.8 seconds, and the ejection start function allows you to win at the starting line and ride away when you start.
It is worth mentioning that Hongqi E-HS9 also shows concern for users in terms of vehicle safety performance. Active and passive safety, functional safety, high-voltage safety, to ensure the safety of car owners; For the information security that consumers are very concerned about, Hongqi E-HS9 adopts security control technology, based on the three-tier security monitoring software architecture conforming to ISO26262 standard, and applies platform-based diagnosis technology to realize full path protection from customers, vehicles and the ground, effectively protecting users' information security.
After reading it, you may unconsciously compare it with Cullinan, but in terms of price and luxury, Hongqi E-HS9 and Rolls-Royce Cullinan are not on the same level. But the pre-sale price of 550,000-750,000 yuan is still very bold for a China brand, so is this car worth the price?
That depends on whether you can really understand this car, because the selling point of Hongqi E-HS9 is obviously not manipulation. Looking around the auto show, you will find that the real selling point of E-HS9 is luxury, and its ride comfort will make you feel like sitting in a million-class luxury car instantly.
The 18 adjustable seat of Hongqi E-HS9 and the aviation headrest are unique at the same level; The front row adopts an integrated surround screen and the back row has three touch screens. There are seven smart touch screens in the car. If you count the streaming media and the rearview mirror in the AR-HUD, there are nine screens in the car. With the help of the new generation of Hongqi Zhilian system, it can provide intelligent ecological services for thousands of people and bring luxurious and avant-garde visual effects and intelligent technology experience to users.
In my opinion, such a luxurious configuration, this price is definitely worth it. If I ask you if you want to buy it, I don't think many people will pay for it. Before, Red Flag absorbed a wave of traffic because of H9 and various "national tides", which really led to the rebound of sales of other models.
According to the latest data released by FAW Hongqi, in September, * * * sold 210.05 million vehicles, up 86% year-on-year; In the first nine months of this year, the cumulative sales volume of Hongqi exceeded 1.3 million vehicles, a year-on-year increase of1.04%; The sales of Hongqi are mainly mid-level SUV model HS5 and cars H5 and H7. At present, Hongqi has achieved 65% of the annual sales target of 200,000 vehicles, and it is still possible to achieve the annual sales target, which is what Xu Liuping hoped to achieve before leaving FAW.
Whether it's Red Flag H9 or E-HS9, their primary task is not to sell, but to provoke the heavy responsibility of brand remodeling. Of course, many netizens have told the "big truth" that we dare not tell. They think that it doesn't matter whether it is sold or not as long as the red flag is built, and the funds given by the state have been obtained.
To be honest, this is also a place where many potential consumers who have begun to pay attention to the red flag are distressed. For example, the price of the red flag H9 is really embarrassing. A little more, you can buy a model with good BBA configuration, but more people want to buy it but don't have that much money, so the real high-end model of Hongqi can't be sold. I think E-HS9 will be the same. Coupled with the pure electric SUV, people's choice in this respect is basically Tesla/Tucki.
Perhaps Hongqi released this E-HS9 for another reason, which shows that FAW has a firm attitude towards the new energy development planning, because the previously released Hongqi E-HS3 has received a good response in the market, and I often see it in the online car in Guangzhou, which is also a way to survive.
Hongqi has long understood that it is far from enough to rely on the feelings of selling "national cars". The once "classics" and "old brands" have no competitive advantage under the conditions that are not suitable for modern aesthetics. This is the biggest change made by Xu Liuping to Hongqi brand after he came to FAW.
In Xu Liuping's view, FAW Hongqi's ambition doesn't stop there, because he said at the 12th China Blue Book Forum held in Wuhan that the sales target of Hongqi will double on the basis of this year next year, while the original target of 400,000 vehicles in 2022 will be raised to 500,000-600,000 vehicles, and it is planned to increase from 600,000 vehicles to 700,000-800,000 vehicles in 2025.
Now, I think Lao Xu's cowhide is a bit big. However, FAW Hongqi still has a killer weapon. First, as a national leader, the parade car has a brand premium comparable to the royal luxury car Rolls Royce. In particular, jason taylor, the former design director of Rolls-Royce, was invited to join us, and two R&D centers were set up in Munich, Germany and Silicon Valley, USA, which further verified the intention of FAW Hongqi to build a super luxury car.
The second is to adopt the strategy of encircling cities from rural areas. Instead of the German BBA, which worked hard in first-tier cities, it chose to lay dealer channels in the 3456-tier cities with weak competitors. More importantly, customers in these areas have more national feelings and can accept the positioning of Hongqi luxury cars, but this road will not be so smooth.
In the eyes of many people, it is difficult for a self-driving car to carry a car price of 300,000, let alone 500,000. Therefore, Red Flag should not only develop these models, but also make them acceptable to consumers. In the future, it will consider buying Red Flag cars in the price range of Mercedes-Benz GLS, BMW X7 and Lexus XL.
Hongqi wants to become the "first brother" of China Auto again, so that China can truly have a high-end independent brand. This kind of mission and connotation can only be owned by FAW Hongqi, which carries a sense of national mission that other brands do not have. The last card played by Xu Liuping before leaving office is the best opportunity for China's independent brand to truly go high-end!
Author Li Yiyi? Li wenyu
Editor Sun Chen
Picture network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.