The relationship between university media and local media.

Media integration in colleges and universities and local media integration are interrelated, both in order to make better use of new media technologies and platforms and improve the effect and quality of news propaganda work.

1. The construction of media integration in colleges and universities is to make better use of new media technologies and platforms, integrate and disseminate all kinds of information and resources in colleges and universities digitally, networked and intelligently, and better meet the information needs and publicity needs of teachers and students.

2. The construction of local media integration is to better integrate local media resources, enhance the communication power, influence and credibility of local media, and better serve local economic and social development.