2. Customer survey. These customers can be your original customers or your potential customers. The survey includes two aspects, one is the customer demand survey, and the other is the customer classification survey, focusing on understanding the number, characteristics and distribution of customers, defining your target customers and mastering their detailed information.
3. Competitor survey. Understand the situation of competitors, including the number and scale, distribution and composition, advantages and disadvantages of competitors, marketing strategies, etc., so as to be aware of it and adopt some competitive strategies in a targeted manner, so as to make people have their own advantages, that is, to strive to always be slightly better than competitors.
4. Marketing strategy survey. Focus on the investigation and understanding of the promotion means, marketing strategies and sales methods of operating a product or carrying out a service project in the market at present.