Industry: education and training
Position: Career Planning Consultant
Enterprise: a famous vocational planning education institution, private enterprise.
Venue: Beijing
1) What do others think of this profession?
Three views.
1. is a sales consultant of education and training institutions, who kills the list through career planning consultation;
2. As a part of psychological counseling, give psychological massage to some people who are confused about their careers.
3. Divination.
It is said to be one of the most profitable occupations in the next decade.
2) What the hell are you doing?
Interpretation of evaluation: generally, the inquirer will be invited to complete relevant evaluations, including Holland's interest evaluation and MBTI's personality evaluation, so as to get a general understanding of the inquirer through the evaluation results.
Consultation reception: through the customer information received in the early stage, we can understand the professional confusion of consultants and sort out a set of systematic solutions.
Formal consultation: A formal consultation usually takes about 2 hours. Psychological counselors will pay full attention to the caller and his own language, behavior and expression, and help the caller to deeply explore his career confusion through language communication with the caller. Generally, some psychological counseling methods will be used to help interrogators sort out their confusion, discover their potential, determine their direction and take action; At the same time, it will provide career and workplace support, including career information, career exploration methods and job interview rules, to support applicants to make career decisions and action plans.
Consultation review and report suggestion: after each consultation, the consultant will provide a summary to the caller by email, and after a consultation stage, a report will be provided.
3) What is your typical day like?
Read the email in the morning to know today's consultation time, number of people and consultants. Understand the situation of visitors: the information of new visitors, the consulting status and plans of old visitors.
Then arrange the consultation according to the agreed time. The main forms of consultation are face-to-face consultation and telephone consultation. In the consultation I have done, the ratio of interview calls is 4: 6, and many people who come to consult are in other places, all by telephone.
At the initial stage of consultation, the consultant needs to have a process of entering the state. He needs to put down his own evaluation and belief, pay full attention to the caller and accept all the feelings, opinions and emotions of the caller.
Consultation is a laborious process. Counselors need to use both perceptual brain experience and rational brain analysis.
If it is the first consultation, the consultant will "receive clients" at most three times a day. If it is an old call, the number can be increased.
4) How did you get into this industry?
I have more than ten years of experience in communication and Internet industry before, and I have done technology and management. Later, I was very interested in this profession, so I learned systematic career planning knowledge and consulting knowledge, and completed dozens of public welfare case consultations, and officially became a consultant. The consultation period is three years.
5) What abilities or (and) resources do people with zero experience need to enter this profession?
Generally speaking, there are three ways to become a career counselor:
1. Psychological counseling. Career counseling is generally classified as psychological counseling. Therefore, if you have several years of psychological counseling experience, you can enter the industry.
2. Have rich professional experience. Career counseling needs to understand the internal information of industries and occupations, the ability requirements of people in different fields, interpersonal problems and ability problems faced in the workplace. If you have rich experience in the workplace, you'd better become a middle-level manager or senior manager in your original occupation, or you can become a career consultant.
3. Human resources professionals. There are many overlaps between the knowledge of career planning and the knowledge of enterprise human resources. Consultants are also required to know a little about the skills and preparation for job interviews. If you have several years of experience in the field of human resources, you can also become a consultant.
Knowledge)
Career planning knowledge, psychological counseling knowledge, management knowledge, philosophy and history (this kind of knowledge can make thinking more profound, personally recommended), professional knowledge from all walks of life (if you can understand the most basic knowledge of each other's career, it is easy to find a common language and build trust more easily; At the same time, career planning consultants need to have a certain degree of understanding of professional knowledge)
Skills)
Perception (perceiving each other's emotions and opinions from their expressions, tone and language)
Answer questions (feel the caller by answering questions and asking questions)
* * * Emotion (knowing the feelings, emotions and thoughts of the questioner)
Display (using language, icons, metaphors and stories to show what callers can't express)
Push (by asking questions and clarifying, push the inquirer to start action and follow up the action)
Talent quality)
Affinity (counselors with strong affinity are more likely to build trust)
Sincerity (in the consulting state, the consultant must be sincere to the caller and himself)
Profound and keen (a profound and keen consultant can quickly perceive the source of the caller's problem)
Prove)
The existing professional consultant certificates mainly include GCDF (global professional planner certification issued by American Professional Development Association, which looks tall), Ministry of Human Resources and Social Security professional planner training (professional planner training certificate issued by Ministry of Human Resources and Social Security, which can be studied and issued by new elite professional companies) and CCDM (Chinese professional planner, certified by Xiangyang professional organization).
Undergraduate, master and on-the-job master's degree in psychology can also play a role.
A qualified career planner is recognized by various enterprises or institutions that provide psychological counseling services, enterprise EAP services and career planning services.
Writing articles and books can prove your ability.
6) What are the ways and means of promotion?
Every career planning service enterprise will have a series of promotion levels. Take our company as an example:
Assistant consultant-intermediate consultant-senior consultant-senior consultant.
It is based on the number of consulting cases and the proportion of satisfaction.
If you are a freelancer, you have not been promoted. Just position yourself according to your personal brand.
7) How much can you earn?
Junior consultant, 100 yuan/hour or so. But considering the management cost, sales cost, rent and other costs, it is often necessary to charge at least 800 yuan/hour.
Senior consultant, 300 yuan/hour or so. Considering the management cost, sales cost, rent and other costs, it is often charged at least 1200 yuan/hour.
The pricing of this profession is very independent. If you are an independent consultant, you can set your own price or negotiate with affiliated institutions.
8) How can we make more money?
Personal brand is the most important.
When personal popularity is established, someone will pay for the high price.
Ways to enhance personal brand:
1. Rich experience and visitors. This requires more time for consultation, personal experience, supervision and self-study. I have worked at least 1500 hours. In this way, your visitors will recognize you more and they will help you market.
2. Self-marketing. If you have strong expressive ability, you can also do training and give lectures to expand your influence. If you like writing, keep writing, keep writing articles and even write books. You can expand your influence. This will bring more tourists. I have written two books about my career.
3. Personal resources. If you can have business managers, college teachers and other network resources, they will help you expand your brand.
4. Personal positioning. It is best to target groups (such as a certain industry, post-90 s, college students, 30-40 years old, women, transvestites? )。 Who would you like to consult, and who would like to consult you?
9) What behaviors and habits are unacceptable?
Can't really feel and express themselves. Consultation is the influence and touch on people. If you are not true enough, the other party will immediately perceive and defend, and this negotiation is easy to fail.
Love evaluation, love labeling. Counselors need to accept various beliefs in the process of consultation, so as to find the root cause of the caller's problem and deal with it effectively. Therefore, if the consultant himself loves evaluation and has many inherent ideas, it will be difficult to gain the trust of the inquirer.
Do you like doing this job? Name three things you like best.
A sense of accomplishment. When you can really support visitors, accompany them to make career progress, or sort out career confusion, you will have a happy sense of accomplishment.
Different life experiences. Every visitor is a different person. They have their own lives, experiences, puzzles and potentials. Every consultation can make every visitor take one more step in his own direction, touch each other's hearts and feel each other's emotions.
The fun of the process. The consultation process itself is very happy. You can listen, express, present and observe. All this is a happy experience in itself.
Make friends with tourists. Every visitor may become a friend after half a year. This is a good interpersonal network. (Of course, counseling has moral requirements, and you can't fall in love with consultants for n years. )
1 1) What's wrong with this job? Name three things that upset you the most.
It's hard to make big money. Even if you become a well-known consultant, your hourly income is not as good as that of 800 yuan. Usually only three times a day. Such a consultant road needs long-term brand cultivation and personal consultation ability improvement (at least 5 years). Making millions through consulting is an unreliable idea. When I first entered the business, it was normal to earn two or three thousand a month.
Spiritual challenge. Consultation is a hard process. The whole consultation state needs to mobilize a lot of mental and mental resources to detect callers. This is also a kind of fatigue experience. Therefore, it is generally not allowed to consult for more than 6 hours a day.
The industry is immature. The current career counseling market is not large. Although many people have professional confusion, it takes time to form the habit of consulting. However, young people have gradually accepted such services.
12) What is the ultimate goal of this job?
Be an experienced famous brand consultant.
The "master" of the industry.
13) Tell a professional truth. "I don't talk to him about ordinary people."
There is no money to earn when you start doing it, stick to it; After the consulting level is improved, find out your own characteristics and positioning, make a good brand, and don't be a monopoly.