In order to seize the market opportunity and attract more potential customers before the "big outbreak" of consumer demand, luxury brands took the lead in launching a "price war". According to media interviews with some luxury brands in Beijing 4S stores, mercedes benz c-class discount is more than 60,000 yuan, Mercedes-Benz GLC discount is 30,000 yuan, and BMW X3 discount is more than 50,000 yuan. Even Lexus, which has always been a firm price, has joined the "promotion army". In some 4S stores in Beijing, Lexus NX currently has a discount of 20,000-30,000 yuan.
However, in the face of such a big decline, many consumers are still in a state of spending money to buy. According to the staff of Mercedes-Benz 4S store, many consumers can't withdraw their money immediately because of the epidemic. This year, it is obvious that customers are holding money to wait and see.
Are consumers just waiting because of the epidemic? I should say not exactly. Rising house prices have caused consumers to worry about the future economy, which has curbed automobile consumption to some extent. Congestion traffic, brands that are hard to shake, time-consuming and laborious annual inspection, high maintenance fees, etc. can not be solved, which also greatly reduces consumers' enthusiasm for buying cars. It is really convenient to have a car, but in the face of the above problems, consumers will inevitably hesitate to buy a car.
In addition, some cities may resume the restriction policy after the epidemic, which makes many car owners miserable and dispels many people's desire to buy cars to some extent. It is reported that since March 23, the restrictions have been resumed in Hangzhou for more than a month, and Zhengzhou, Henan Province resumed restrictions on March 9. Although traffic restrictions have eased the pressure of urban traffic, they have brought inconvenience to pedestrians. Although the taxi software is very convenient to use, how easy is it to call a taxi during the morning and evening rush hours?
In addition, in the annual inspection reform of vehicles in March this year, the annual inspection of vehicles was not cancelled, but the annual inspection fee rose, which made consumers complain. As we all know, the annual inspection procedure of vehicles is cumbersome, and it is even worse if it encounters violent annual inspection, so the voice of consumers demanding to cancel the annual inspection of vehicles is very high. However, due to the implementation of the National Sixth National Congress, automobile exhaust and other related testing items have been added, so the annual inspection fee has also increased by about 100 yuan this year.
In order to stimulate automobile consumption and stabilize the automobile market, the governments of Foshan, Guangzhou, Zhuhai, Changsha, Shenzhen, Hangzhou and other places have issued relevant policies, such as giving cash subsidies for buying new cars, increasing lottery numbers and licensing indicators, and loosening car purchase restrictions. However, the relevant departments also said that these policies cannot produce immediate results, so it is unlikely that the domestic auto market sales will break out before April, and the stimulus effect will not be obvious until the last bus before the policy exits.
After the epidemic, the suppressed consumer demand will be released in the next few months, and with the stimulation of relevant automobile consumption policies, the automobile market will usher in a short-term consumption peak. However, due to the decline in the income of some consumers, especially the income of low-and middle-income groups, the development situation of the domestic automobile market in 2020 is not optimistic.
(This article was originally written by Wu Wen Lane New Media Studio, please indicate the source: Wu Wen Lane, Author: Natsume)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.