How to obtain customer information resources of beauty salons and daily chemical stores

1. Background analysis: Every holiday comes, beauty salons also welcome the best opportunity to promote sales. All beauty salons will not lose a good sales opportunity, and all major beauty salons will show their magical powers and want a piece of the action. However, nowadays, the promotion methods of beauty salons are more and more similar. How to plan beauty salon activities? Second, the core theme of the activity: beauty is not born, and beauty needs action; Beauty is not empty talk, it needs to be witnessed. 3. Purpose and significance: Reshape the image of beauty industry through promotional activities, expand the influence and credibility of businesses, and improve the external image of beauty salons. Merchants promote their products in activities, gain potential consumers and expand their popularity. The unity of participation and fun shows a better life. Learn beauty skills and common sense, and have a clear understanding of the beauty you need. Let us have a higher understanding of beauty and sublimate perceptual beauty to a certain height of rational beauty. Beauty is not limited to the beauty of appearance, but also pays attention to the beauty of mind. Successful things popularize beauty knowledge and make beauty deeply rooted in people's hearts. Eliminate misunderstandings about beauty, from pleasing others to being kind to yourself. Advocate elegant life, make going to beauty salons a fashion, and improve women's taste in life. Promote new services and increase sales. Fourth, the activity time: start planning and preparation one month in advance. V. Service scope: The service target is/kloc-female population over 0/6 years old. Sixth, pay equal attention to advertising strategy, brand building and marketing. Integrate various resources to form a joint force. Brand building and market want to echo and form a powerful system engineering. Advertisements should be targeted to prevent power from being dispersed. Advertising content should highlight "differentiation", that is, highlight the professional leadership of beauty salons in a certain field and distinguish them from other beauty salons. Advertising style should be romantic and powerful. Seven. The media choose newspaper soft text and hard advertisement TV promo outdoor advertisement (including outdoor billboard, light box and temporary outdoor advertisement). Promotion plan Brand building Newspaper advertisements: outdoor advertisements: large advertising signs and bus stop signs are put in the city center. Outdoor advertising can quickly establish the brand image of beauty salons. Beauty salon poster: make image poster advertisements in front of the beauty salon, such as arch bridge and style. Elevator advertisement: office workers in high-end commercial buildings generally belong to the middle and high-end income class. The elevator advertisement in the elevator of the building (with concise words, exquisite workmanship and striking pictures, so as to attract the attention of elevator users at the first time and leave a deep impression for a long time) is published in industry publications, such as beauty magazines. Use network promotion, websites, Forums and e-mails ................................................................................................................................................ The primary target group of marketing activities in ................. is the majority of women, 16 years old or older, so that all citizens in Shenyang know that they should do beauty and go to Xueya. Nine. Activities in the formulation of the eleventh activity plan of beauty salons, discount, discount, special price, gift promotion, membership promotion, free trial and other promotion methods are becoming more and more popular. For the promotion of beauty salon eleven, it is very important to choose a promotion method suitable for your own beauty salon. There are three ways to promote beauty salons: one is price concessions and discounts, which are usually reflected in membership beauty salons, and many beauty salons implement price concessions through the points system. The second is to give care and gifts, which are often associated with holiday promotion. For example, during the National Day, many beauty salons will give some small gifts. Third, theme promotion, some high-end beauty salons will hold some salons and offer some beauty courses, which are generally more suitable for large-scale beauty salons. So how do beauty salons choose promotion methods? The following is a summary of various promotion methods, taking this as an example for operators' reference: Eleven activities of beauty salons: promotion of consumption points and gifts is a way taken by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort. How to use it: beauty salons set certain points first, and customers who reach a certain amount will get certain points, so they can get products, gifts, treatment courses and so on. Presented by the beauty salon, but also can participate in other preferential activities. Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate. Occasionally docking: suitable for all kinds of beauty salons. Eleven activities of beauty salons: bonus promotion. After customers buy a product or a product with a certain price, beauty salons can use bonus promotion to stimulate customers' consumption. Uses: Beauty salons can send some small gifts to customers, such as eyebrow pencil, silk scarf, handicrafts and so on. You can also carry out lottery promotion, such as setting up a lottery for a certain time in the store. After each consumption, guests will stimulate consumption through lottery according to the amount after consumption. Special note: the difficulty of this promotion method lies in how to choose attractive and inexpensive prizes. Occasionally docking: suitable for all kinds of beauty salons. Eleven major activities of beauty salons: membership promotion is a marketing model to attract and cultivate loyal consumers in the form of clubs, and gradually establish a customer database, thus bringing long-term stable income to beauty salons. Usage: there are two forms of membership system: one is to sell membership cards, and customers can become long-term members of beauty salons after paying a certain membership fee, and fully enjoy various membership benefits and services; The other is to give away a membership card. After customers spend a certain amount of money in a certain period of time, they can get a membership card and get membership. Occasionally docking: membership cards are generally suitable for beauty salons with certain operating strength and scale, and are generally suitable for large and medium-sized brands to join chain stores, beauty life houses, beauty concept stores or flagship stores. The eleventh activity of beauty salon: "SMS", a warm promotion, can be said to be hot now. SMS has rapidly developed from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on. It is understood that people still recognize the promotion of short messages, especially when they see very formal and friendly words about promotion activities. Coupled with the fact that there are few promotional messages and fewer merchants, it is said that "things are rare and expensive", so I have a deep memory of the contents of promotional activities. How to use it: beauty salons write promotional information into short messages and send them to old customers through short messages. Of course, don't forget the blessings of the National Day holiday. Special note: SMS content must be well grasped, concise and clear, and focused. Occasionally docking: suitable for all kinds of beauty salons. Eleven activities of beauty salons: curve promotion "promotion package" is usually promoted by chain beauty institutions. The head office first integrates a "promotion package", which usually includes facial cleanser, massage cream, facial mask, toner, cream and other essential products for basic care in beauty salons. The specification of a single product is generally around100g, and the whole set price is relatively cheap. Then the head office sends a large number of marketing personnel to other chain networks, and publicizes the potential customers who have never used the brand by contacting companies with more female employees, including company and brand introduction, product and technical service features, promotion package selling points, local franchise stores and so on. Because the promotion package is generally cheaper than similar products of the daily chemical line, and you can also enjoy professional beauty services, this is actually a curve promotion method, and the ultimate goal is of course to successfully attract customers and improve sales performance. How to use it: During the National Day, many enterprises will issue employee benefits, and through contact with these enterprises, the purpose of cooperation can be achieved. Whether it is products or service coupons, people are paying more and more attention to face nowadays. This practice will be more innovative, fashionable and healthier than distributing some livelihood materials. Special note: It is best to understand the age structure and gender of employees before contact, and then formulate the promotion content according to the actual situation. Occasionally docking: beauty salons with certain operating strength and scale are generally suitable for large and medium-sized brands to join chain stores, beauty life houses, beauty concept stores or flagship stores. The eleventh activity of beauty salon: "napkin bag" promotes beauty by printing brand information on napkin bag for publicity. This method is widely used by many industries, especially the catering industry, and it is not new. However, if the promotional activities are printed on it instead of the traditional promotional cards that beauty salons often send, the effect will be very good. The napkin bag is simple to make, low in cost and not as complicated as expected, and even small and medium-sized beauty salons can operate it. According to some beauty salons that have used this promotion method, the card withdrawal rate of "napkin bag" promotion is very good. Usage: the main job is to contact the printing company to print the outer packaging, and the printing content can be formulated according to the needs of your own beauty salon. Special note: the choice of paper should not be casual, but should conform to the positioning of your own beauty salon. Occasionally docking: suitable for all kinds of beauty salons. The purpose of beauty salon promotion is to increase turnover, so for beauty salons, as long as it can promote turnover, it is a good promotion means. Therefore, promotion is not limited to a certain form, and beauty salon merchants can also carry out it through combination promotion. For example, some beauty salons usually give gifts and hold related theme activities at the same time of discount promotion. National Day is a good opportunity for beauty salons to promote their activities. In order to promote their activities, beauty salons should determine appropriate gifts and services according to their actual situation. Consumers' choice of beauty salon projects is targeted, so the presented beauty projects should also be targeted, otherwise, the publicity will lose its meaning. X. Budget (omitted) XI. Precautions before the overall activity: 1. In-store: product display stand, balloon, promotion plan posting, beauty card, flag, customer file card. 2. Layout outside the store (banners, balloons, exhibition boards, Yi Labao) 3. Promotion plan and preferential policies. Product training: Team leader is responsible for training 5. Personnel allocation: arrange 6 cashier, warehouse management and delivery. Invitation issuance: number of people, area, personnel and quantity (which can be rewarded appropriately) 7. Mentality adjustment: the beauty salon holds a pre-meeting meeting, puts forward requirements, and is familiar with the whole meeting process. 12. Notes for the overall activity: 1, how to arrange (division of labor among participants). 2. Requirements of beauticians (refer to the management regulations of beauty salons). 3. Requirements: Be conscientious, obey the arrangement, and the responsibility lies with people. 4. Enter the state and cooperate with others. 13. Precautions for the overall activity: summarize the activity. Source: