Communication management: How does the manager of Party A cooperate with the consulting company in the process of consulting projects (1)

When the enterprise resource planning project was launched in the second half of 2003, Deloitte was invited as an enterprise resource planning selection consultant. Choosing Deloitte mainly focuses on two aspects: first, Deloitte has a large number of ERP selection consultant cases around the world, which has precipitated advanced methodology; Secondly, on the human side, the consultants involved in the project are very experienced. The choice of CRM is to cooperate with AMT company. AMT not only has a lot of experience in domestic IT planning, but also has rich experience in domestic enterprises. At the same time, AMT sent consultants to participate in the project at a high level. Although AMT has not accumulated much in the selection of CRM projects, it has been unanimously recognized by the CRM core team considering AMT's rich experience in domestic IT management projects and the excellent work of consultant Dr. Wu Lianyin. In the process of consulting projects, how should Party A's manager cooperate with consulting companies? Let me make an analogy here: As we all know, symphony is a demonstration of the strength level of a group. Whether the music is played well or not depends on the level of the performer, and the ability of the conductor to control the situation and rhythm is the key factor that affects the success of the performance. A good conductor can guide an average symphony orchestra to play symphonic music with harmonious and beautiful overall effect. In the whole process of Party A's consulting project, the manager of Party A is like the conductor of a symphony orchestra, directing the representatives and consultants of various business departments of the consulting party to play a song "Swan Lake". Like the conductor of the symphony orchestra, how to control the rhythm of the project is a challenge for the manager of Party A.. Next, I will talk about how the manager of Party A cooperates with the consulting company from the pre-preparation, project start-up, project process and post-project evaluation of the consulting project. First, the problems that need to be solved urgently before the project starts seem ridiculous. "You are ready to ask a consultant, don't you know what to do?" Someone will ask this question. Many enterprises often ask consulting companies for a consulting scope, which is often clearly defined in the contract, what to do, what results the consulting company will deliver and so on. But these are not enough. As the project manager of Party A, especially Party A, we must have very clear goals and expectations, and constantly check the deviations during the project implementation, so that the expected goals can be finally achieved after the project is completed. For example, the CRM selection consulting project I mentioned earlier, in fact, in this project, the selection of manufacturers is only the result, and the scope of work of the consulting company includes the following three points: 1. With the assistance of the third-party independent consulting company, further explore and strengthen education, and unify the understanding of CRM concept within the company; 2。 Assist the company to sort out the existing market management and sales management system processes; 3。 Please consult the company to sum up the above two points and choose the CRM that suits us from our standpoint. 2. Preparations before the project starts. Many companies want consultants to enter the market immediately after signing contracts with consultants, but they hate signing contracts in the morning and starting work in the afternoon. I think it is very necessary to leave some time for both sides to prepare. First of all, as far as Party A is concerned, it has been busy with business negotiations with consulting companies in the early stage. There are still some details to be dealt with after signing the contract, and the human resources of various business departments need to be adjusted for a period of time. In addition, as a consultant, before the project starts, it takes a little time to make all kinds of preparations, such as making a complete project plan and preparing corresponding materials. In addition, for Party A, it is helpful for the smooth progress of the project to organize a swearing-in meeting attended by representatives of various business departments related to the project before the project starts. For example, when we started the CRM selection consulting project, we held a swearing-in meeting for the start of CRM project, which was attended by all the staff of Beijing headquarters, and invited AMT consultants to attend the swearing-in meeting together. At the meeting, the person in charge of CRM project made a speech. Firstly, popularize the concept of CRM, announce the start of the project, set up CRM core group and working group, and announce the project progress. Finally, it expresses the company's determination to implement the project and plan ahead for the difficulties it will face. Mobilizing all the staff through such swearing-in meeting is conducive to the promotion and development of the follow-up work.