Second, the transaction conversion rate is an important indicator of the whole store, which is related to the number of transactions and the living conditions of the store. Regarding the formula of transaction conversion rate, let's get familiar with it first:
Total store sales = number of transactions × customer unit price;
Number of transactions = number of visitors × turnover rate of the whole store;
In other words, the whole store sales = number of visitors × customer unit price × the whole store transaction conversion rate.
It can be seen from here that the sales of the whole store are directly proportional to the flow of the store, the price of the baby and the conversion rate of the transaction. There is a funnel model of transaction conversion rate. Through this model, we can see that the number of visitors in the store is filtered by the funnel and finally converted into the number of transactions.
Three: The first layer of the funnel model of transaction conversion rate is effective entry rate, the second layer is Wangwang consulting rate, the third layer is Wangwang consulting conversion rate and silent conversion rate, the fourth layer is order payment rate, and the fifth layer is transaction conversion rate.
1, effective entry rate
A very important indicator to measure whether visitors are lost is the number of jumping visitors, which refers to the number of visitors who leave after visiting a page of the store. Contrary to the number of people who lost the store, the effective number of people who entered the store refers to the number of visitors who left after browsing the store for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who lost the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the jump rate is equal to the number of people jumping out/the number of visitors.
For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and immediately place an order and leave the store, which should be regarded as valid entry.
2. Want Want Consulting Rate
Want Want Consulting Rate = Want Want Consulting Number/Visitor Number.
3. Want Want Consulting Conversion Rate and Silence Conversion Rate
Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they recognize the store very much and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator.
Silent conversion rate = silent transactions/silent visitors
Silent trading users refer to users who place orders without consulting customer service.
4. Order payment rate
Order payment rate = number of transactions/number of orders.
5. Transaction conversion rate
Transaction conversion rate = number of transactions/number of visitors.