Second, it should be novel, unique and concise. Only when the school mascot is novel, unique and concise can it stand out, catch up with the trend, be charming and attractive.
Third, strive to be beautiful and generous, so that the audience can never tire of watching it and never forget it. Through the love of mascots, we will love my house and my dog, and we will never let the audience dislike mascots and thus our school.
Fourth, reflect the orientation of the school. Brand mascots must reflect the orientation and personality of the school and be integrated with the whole school, and must not deviate from the orientation and personality of the school, so as not to damage the image and foundation of the school.
Fifth, be creative. The school mascot should have a certain meaning, from which people can get happy associations, and the imagination space should be large, so that students can not have negative and misleading school associations.
Sixth, it is easy to match with other elements of the school. The creation of school mascots should match other elements of the school, so as to achieve the overall communication effect of the school, effectively integrate communication and promote the development of the school. Other elements include: name, logo, packaging, logo, and surrounding environment.
Extended data
The ancestors of China created auspicious birds and animals such as dragons, phoenixes and unicorns, and endowed them with symbolic contents and meanings to meet people's psychological needs of praying. There are many mascots circulating among the people. People want to live a stable and happy life, but in real life, we will inevitably encounter some difficulties and setbacks.
As the saying goes, "Nine times out of ten things will go wrong in life", so in the face of the unpredictable future, our ancestors created many symbols to pray for everything to go well. When they yearn for and pursue happy and beautiful things, we call them "mascots". This is the earliest auspicious thing "mascot" representing human spirit and culture in China, and it is still the main image of the design and application of China mascots, because they can better represent 5,000 years of history and culture.