When recruiting students, the strategy is average and the result is bound to be average.
If you want to recruit students well, you need to have your own core competitiveness, that is, to find your own competitive advantage.
How to create differentiated advantages?
Practice record
The first step is to find students.
There are too many ways to find students, but I think the fewer steps, the better.
What do you mean?
Be a team, talk about junior high school teachers, find acquaintances, find various relationships, and master a high price by yourself.
This cooperative relationship is very unstable. If I cooperate with you this year, I may cooperate with others next year.
Distribute pamphlets. Last year, a brother sent a few tons of Picarat data directly to junior high school, which hurt money and strength, with little effect.
Traffic group, buy a phone, the effect is ok, but the core of this competition is speech skills, and the risk is great, and you will win as soon as you report it.
Home visits are less efficient, and only a few students are contacted in a summer vacation, which consumes a lot of time and expenses.
Going to school to preach is also a report, and management is getting stricter and stricter.
Some brothers also work as teams and traffic groups …
Step two, chat.
Some brothers searched several copies on the internet and used them to train the team after hybridization.
There is no summary at all. How important chatting is in the enrollment work.
The third step is to lock in customers and grab students.
As we all know, every student has multiple enrollment followers, and almost every enrollment teacher will explain to students how good a school is.
Have you ever studied why the students you follow choose you over other admissions teachers?
So the core of enrollment is to grab.
Therefore, so many steps need to be studied one by one, and automation should be realized as much as possible to form an assembly line.
Student source automation, there are too many steps to find students, so we choose a student source channel and optimize it to achieve automation as much as possible.
Chat system, to achieve fool-like copy and paste, is to let an inexperienced customer service, according to the words can enroll students.
As we all know, everything is not refined.
Therefore, some people will say that Niu Geng has been farming all his life, and no piece of land belongs to him.
Every year is a new beginning, just like I am a newcomer every year. The previous efforts can't form continuity, or the continuity is too poor.
After eight years of polishing and three years of finishing, I have a series of updates about Zhihu's enrollment. Many partners find it difficult to recruit students, but the difficulty is not the enrollment itself, and the second is the wrong method.
The four steps of registration:
The first step is to create a student source system so that students can take the initiative to consult.
Step two, heart-to-heart chat: the secret of making students obey.
1. Make students like you.
2. Let the students tell the truth.
3. Make students obey.
The third step, the core of enrollment: grabbing students.
1. Prevent students from being poached.
2. Dig away students from competitors.
Part IV: Fission.
1, please introduce your classmates.
2. Let the students convince the students.