1. rental cost: the first cost of opening a store is the store rent, which is affected by the market location, store area and economic situation in the region. For example, opening a Wallace store of about 20 square meters requires a rental cost of about 50,000 yuan/month in first-tier cities, 40,000 yuan/month in second-tier cities, 30,000 yuan/month in third-tier cities, and even lower in counties and towns.
2. Marketing expenses: It is necessary to promote the opening of new stores. Because Wallace's own brand is well-known, he spends relatively little on marketing advertisements. For example, the advertising demand in first-tier cities is about 6,000 yuan, that in second-tier cities is about 5,000 yuan, and that in third-tier cities is about 4,000 yuan, which is gradually reduced due to the local economic situation.
3. Back-up liquidity: To start a business, we must first prepare sufficient liquidity, including some expenses needed in emergencies. So is joining Wallace. The reserve working capital needs about 30,000-50,000 yuan, depending on personal economic situation and store size.
4. Labor cost: investment in Wallace fried chicken restaurant is inseparable from excellent clerk operation. According to the size of the store, the number of employees required is different, and the labor cost in different regions is also different. For example, in first-tier cities, it is 6,543,800 yuan+0.5 million yuan (3,000 yuan/month *5 people), and in second-tier cities, it is 654.38 yuan+0.00 yuan (2,500 yuan/month).