Yoshinoya: A Breakthrough of Smooth Logistics
For restaurant chain stores, besides excellent taste, unique decoration and excellent service, the key to break through in the fierce competition is to have a high-tech restaurant information system to ensure smooth things.
Yoshinoya started his business in 1899, with a history of over 100 years, mainly engaged in beef rice business, and actively developed and promoted other forms of catering business, including diversified business, such as DQ ice cream shop. In addition, Yoshinoya also expanded his business in markets such as Beijing, Shanghai, Taiwan Province, Hongkong, new york, California, Philippine, Singapore and Malaysia, and actively carried out global operations.
While looking forward to the future, Yoshinoya also pays attention to the growth and progress of supporting information systems.
Increasingly complex distribution business
The logistics distribution center of Beijing Yoshinoya Fast Food Co., Ltd. is one of the core departments of Beijing Yoshinoya Fast Food Co., Ltd., and the logistics distribution center is the core of the diversification strategy and the establishment of logistics center of the whole group company. The distribution center owned by the company is one of the largest logistics distribution centers in China at present, with its own business area of more than 5,000 square meters, and there are more than two leased storage centers, low-temperature refrigerated distribution vehicles and leased refrigerated trucks. The daily distribution capacity can reach one million yuan, and it has a professional and high-quality logistics management team, which is responsible for distributing the required materials to nearly 100 stores every day.
The business types of logistics distribution centers are more complicated. First, it is responsible for the logistics and distribution of nearly 1,000 varieties of dry goods operated by the company itself, as well as the daily distribution of chain fast food restaurants and cold drinks shops of multiple brands distributed in Beijing and foreign service areas; Secondly, responsible for the processing, production management and product logistics distribution of fresh goods of several fast food brands and cold drink brands of the company; In addition, it is also responsible for the management of leased warehouses or refrigerated warehouses and the deployment of goods, as well as the management of leased vehicles and the design and dispatch of lines.
With the rapid expansion of the number of stores and business scope, the logistics distribution center has gradually changed from a single logistics distribution center to a hub, socialized and integrated logistics platform that provides all-round logistics services for the company's stores. At the same time, the repositioning of business model needs a perfect logistics management system to maintain the smooth flow of enterprise information flow and logistics. This requires enterprises to grasp the real and dynamic inventory situation in time, rationally allocate various resources such as transportation capacity, warehouses and personnel, effectively monitor and feedback the implementation of orders, effectively count and manage the demand information of goods in stores, and timely grasp the corresponding data statistics and analysis reports that provide decision analysis.
Disadvantages come from three levels.
Yoshinoya found a professional logistics distribution information system development company-Beijing Fuji Chuanglian Company. In July 2004, Yoshinoya began to use modern technology to plan, design and establish a complete logistics distribution management information system.
Before planning, designing and implementing the logistics management information system for Yoshinoya Logistics Distribution Center, the logistics management consulting experts of Beijing Fuji Chuanglian Company, together with Yoshinoya Company, conducted an in-depth investigation and systematic analysis on the organizational structure, business process, internal management and existing main problems of the company's logistics distribution center. The research and analysis found that the company has some problems in management, management and decision-making.
The problems in the operation layer are mainly reflected in warehouse management and distribution scheduling. In warehouse management, it is not only manual operation, but also a lot of work. Moreover, because there are many kinds of goods in stock, there is no unified bar code management, which leads to the uncertainty of the exact location of goods and goods, and it is impossible to effectively manage the warehouse area and location. In terms of distribution planning and scheduling, due to the lack of good distribution scheduling control, it is impossible to effectively monitor and track job execution, and due to the lack of management of transport vehicles, it is impossible to accurately calculate distribution costs.
On the one hand, the management lacks effective monitoring and feedback on the implementation of orders, on the other hand, it also lacks effective statistics and management of real-time information of store customers and goods.
Because decision makers can't keep abreast of the dynamic changes of inventory situation, they can't make scientific and reasonable procurement and financial planning; Lack of statistical and analytical reports of corresponding data can not provide reference for decision-making.
Procurement-production-sales integration
According to the company's logistics distribution business management needs, information system needs and future development strategy, Yoshinoya finally decided to adopt a set of procurement logistics distribution management information system scheme to meet the company's procurement and logistics distribution business needs and support the company's overall business development in the future to help him complete the company's business integration and distribution process optimization.
The system design is based on the procurement business and logistics distribution business process of Yoshinoya Company, with the purpose of completing the procurement and distribution work conveniently and quickly and accurately saving the procurement and distribution data, with the distributed inventory management monitoring system, transportation route design and optimized distribution service system as the core, and at the same time, the integration of enterprise business activities and logistics system is realized through logistics operation support system, contract supplier management and business intelligence analysis system. Help enterprises to conduct comprehensive dynamic monitoring of related logistics processes during operation, effectively improve the operational efficiency of procurement and logistics distribution, reduce production costs, and realize the harmony and unity of procurement, production and processing and logistics distribution.
As a project provider, Fuji Chuanglian Company actively participates in various consulting management, including system setup, authority allocation, supplier management, contract management, commodity management, business configuration, procurement management, acceptance management, distribution management, processing management, fresh food management, warehouse management, cargo location setting, bar code setting, wireless equipment, circuit design, cost allocation, loss handling and cost accounting.
Subdivision business center
Yoshinoya logistics distribution information management system is logically divided into five business centers:
Store contact center (store customer department) realizes the function of contact and interaction between logistics distribution personnel and store customers. Corporate headquarters procurement can confirm identity and service request through Web/VPN interactive service, generate detailed purchase order requirements in time through supplier management, contract management and commodity management, and transmit them to other subsystems to complete various functions and answer the requests of relevant departments. Receiving the picking list from the store by mail every day and importing it to generate the distribution list needed by the store, which improves the operation efficiency and production cost of the store.
The processing and distribution center (processing management department and transportation management department) issues processing and production tasks according to the goods needed by each store every day, distributes the distribution planning work to each distribution department, and provides effective logistics services and a distribution service platform according to the store distribution list and distribution line summary list generated by the store picking list, combined with the transportation and distribution capabilities of itself and external companies. Through the real-time service tracking of the whole logistics distribution task, the service quality and customer satisfaction of the whole distribution process can be improved.
The logistics information system of warehouse logistics center (logistics management department and warehouse management department) is a multi-level management system, which can reflect the quantity of goods, inventory cost and capital occupation from different angles, such as the level and category of organizational structure, the operation parameters and configuration of management areas, the goods areas and locations of different warehouses, the incoming and outgoing batches of inventory, single items and single items, so as to help warehouse managers to carry out warehousing, warehousing, allocation, inventory and cost accounting.
The headquarters procurement management of the marketing management center (headquarters procurement department) is the core control of the whole system, which collects the data of various departments of the company and controls and supervises other parts. According to the store development plan of the company's management department and the weekly and monthly consumption of stores, with reference to safety stock 1.5 times and minimum stock coefficient of 0.5, effective inventory management is established. At the same time, the establishment of market store development preparation plan, financial management, analysis report, performance appraisal management and other auxiliary decision-making support.
As the management department of the whole system, the Information Management Center (Information Department of Headquarters) plays a key role in the normal maintenance and use of the system, ensuring that the system supports and maintains the system from the aspects of overall parameter setting, authority allocation, organizational structure setting, business configuration, data backup and recovery, virtual network management and specific business operations, so as to ensure the normal operation of the system and the smooth flow of business information.
Support the needs of suppliers and stores
After a period of operation, the logistics distribution system of Yoshinoya Company can easily receive orders and delivery from suppliers and replenishment distribution from stores, handle various businesses in time, support the development needs of many stores, establish complete warehouse management and transportation management functions, ensure timely response to store customers' needs, monitor order execution and efficiently complete distribution operations.
According to the organizational structure, management area, warehouse type, warehouse area, warehouse location, category and code designed by the system, the data statistics of goods delivery, warehousing, allocation and warehouse transfer are realized, and the inventory, sorting, packaging, processing and production processes of goods are supervised and controlled.
According to the requirements of stores, choosing the optimal scheduling mode in the morning, afternoon and evening can make reasonable route design and scheduling, store ordering and distribution route summary plan, reduce human error and improve distribution scheduling efficiency.
Through the establishment of supplier management, contract management and goods management, taking orders as the main line of work, according to the operation plan, thousand yuan consumption requirements and actual supply cycle, 1.5 times safety inventory or 0.5 minimum inventory factor, the optimal order plan scheduling method is selected and a reasonable order plan is made. Automatic replenishment and perpetual order can improve the efficiency of purchase order, reduce human error and improve the inventory turnover rate of goods.
Transparent supplier cooperative relationship management can ensure the lasting development of cooperative relationship, get effective response and implementation from suppliers according to requirements, improve customer service quality, reduce the workload of customer service personnel, and realize "one vote to the end" of customer service. In addition, the effective data and information of supplier cooperation relationship management can help market developers to analyze customer needs, find more valuable customers, and contribute to the company's customer orientation and market expansion.
Control orders, vehicles and goods in the whole business process, and monitor whether there are delays and errors in each business link, so as to ensure the correct and timely execution of customer orders and the smooth flow of the whole business process.
According to the preparation and design of the processed products, according to the picking demand of the store, issue the processing task list, pick the goods, complete the material return and calculate the processing cost, and supervise the completion of the processing task. The application of wireless network, bar code and other data acquisition technologies makes the field data acquisition accurate and timely, which can meet the requirements of large-scale and high-speed logistics.
Through the management of vehicles and personnel, the self-owned transportation resources and external transportation resources are used to realize the reasonable distribution of operations, improve the work efficiency of personnel and reduce the operation cost.
It is also more accurate in cost accounting, which can realize cost accounting according to customers, commodities, orders and other types, analyze the composition of logistics costs, and provide decision-making basis for realizing open source and throttling. In addition, the relevant data are automatically counted, and various statistical reports are generated to provide a basis for decision makers.
The good implementation effect of Yoshinoya logistics distribution system is also reflected in:
Make full use of resources in logistics management, the biggest cost variability is inventory, so inventory management is an important link in logistics management and even the whole supply chain. This system adopts the design of dynamic inventory management, which enables managers to know and master all aspects of inventory business and data in time, manage the system at multiple levels, and reflect the inventory situation of articles from multiple angles.
Reasonable capital distribution and capital turnover play a very important role in enterprise management. Using the logistics management system, managers, manufacturers and their agents can learn the corresponding inventory statistics, monitor the implementation of each order, allocate funds in time according to the latest market trends, and make store development plans.
Improve the level of customer service In the process of providing services to store customers, the purchasing department and the distribution department work closely together to make store customers feel at ease about the quality, safety, accuracy and timeliness of goods. Considering the actual needs of the purchasing department, Yoshinoya's purchasing department provides a special window, special authority and password, so that customers can monitor the execution process of orders and the delivery of goods online at the headquarters, and can also inquire about previous orders.
Saving the cost of logistics distribution In the operating cost of logistics enterprises, the cost of contacting customers and exchanging information can not be ignored. Traditional communication methods, such as fax, telephone and long-distance communication, are very expensive. The logistics management system adopts Web mail and VPN network technology, which not only saves the time of order operation, but also avoids all kinds of mistakes that are easy to occur in manual operation, improves the management level and reduces the cost.
Find the one that suits you best
KFC and McDonald's are competitors in the domestic foreign fast food market, and reducing costs has always been the focus of their competition. June 5438- 10, 2004, Yum! Asia's largest logistics distribution center! Brands, the parent company of KFC, settled in Beijing. Covering an area of15500m2, Beijing Distribution Center will provide logistics support for more than 250 KFC chain restaurants in Beijing, Tianjin and North China. The distribution products of the logistics center include cookware, chicken wings, fresh vegetables, cooking oil, paper cups and straws. The logistics center will deliver goods to each KFC restaurant three times a week. This will save KFC at least 10% of the cost, at the same time, it can be free from the control of third-party logistics companies and can respond quickly according to market changes.
Xia Hui is a global logistics service provider of McDonald's. Since 1974 started cooperation in Chicago, the two sides have had friendship for nearly 30 years. Just like the phenomenon of "* * *" in nature, if McDonald's is compared to a shark, Xia Hui is an innate fish, and both sides live in harmony and get what they want. Wherever McDonald's goes, Xia Hui follows. McDonald's dominates the world, and Xiahui also has logistics business. At the same time, thanks to the great help of Xia Hui, McDonald's can also achieve global development. Whether it is the third-party logistics of McDonald's, the national logistics network built by KFC with 12 distribution centers and six secondary operation centers, or the logistics distribution center established by Beijing Yoshinoya Fast Food Co., Ltd., how to find the most suitable way is the key to the problem.
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Related: About Chinese fast food
First, the development prospect of Chinese fast food
Chinese fast food is a sunrise industry that has not been paid enough attention to: China's catering products are rich and colorful; Low fat and low heat, healthy and delicious, reasonable collocation and rich nutrition; Balance human health on the principle of harmony between heaven and earth.
China's 5,000-year-old food culture is an inseparable part of Chinese civilization. There are 8 major cuisines and 56 ethnic groups in China, which are hard to count, providing profound and broad resources for the development of Chinese fast food.
Second, the analysis of China fast food industry and the key breakthrough point of Chinese fast food.
In 2004, the retail sales of catering industry in China was 748.6 billion yuan. Fast food accounts for about 654.38+08 billion yuan.
This shows that China has a huge potential market for developing fast food industry.
But Chinese fast food has not yet had a successful brand like KFC and McDonald's.
Fast food requirements: fast, delicious, safe and healthy.
The biggest achilles heel of Chinese fast food is that it can't be "fast" (you can't leave the store without a bowl); Second is unsanitary (unsafe);
The choice of Chinese fast food products and the change of processing technology are the bottlenecks in the development of Chinese fast food. The short-lived death of Chinese fast food is usually due to the low technical content and the lack of core competitiveness that cannot be imitated or difficult to imitate.
Fast food is an industrial product, and standardization runs through: the ingredients of food products are standardized, and the production process is standardized, so the quality of the products produced is consistent. If this problem (transformation technology) is solved, the chain operation characterized by pattern replication will have the possibility of scale expansion, and there is every reason to believe that Chinese fast food will have more advantages than western fast food.
Capital and management are also the weakness of the development of Chinese fast food;
Three, based on the long-term, actively and steadily seize the development opportunities given by history:
We need to make great progress, but we can't make the Great Leap Forward. The development of fast food industry tends to rise (or accelerate) in a curve, not in a straight line. The first KFC store in China opened in front of Beijing on1October198712, and ended on1997,65438+at the end of June. In recent years, the development has been accelerated, and by June 2005, more than 200 stores have been opened/kloc-0.
KFC was founded by Colonel Sanders in 1939. It was not until 1950 that KFC walked out of Kentucky, and it took another ten years to spread all over the United States. (McDonald's also developed after Crocker 1955 acquired McDonald's Brothers Fast Food Restaurant. )
Their success gives us beneficial enlightenment: the characteristics and trends of fast food chain industry are likely to be "left behind forever" and "the first is easy to become the first forever" KFC, McDonald's and Burger King are still famous all over the world.
From the development stage, Chinese fast food is still in the primary stage. To become China's KFC and McDonald's, it depends on whether we can seize the opportunity, actively and steadily build and develop in a timely manner.
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Book recommendation:
Yoshinoya's Economics
Author: Hideyoshi Abe/Genji Ito Publishing House: China Economic Publishing House.
Publication date: July 2004-1 ISBN: 750 176258.
Jane: This book takes Yoshinoya's fast food brand, known as Japan's "national fast food", as the material, and talks with Yoshinoya's president, Akihito Abe, in a vivid way to discuss the microeconomic topics that ordinary people care about, which is of great practical significance to operators in catering, retail and other service industries. Through the appearance of Yoshinoya President Abe Hideyoshi, the book introduces in detail the historical evolution of Yoshinoya, who has a history of 77 years and now has 800 chain stores, from prosperity to decline and from decline to prosperity. The advantages of chain operation and the risk of one glory and one loss are described. ...