# Zhang refuses to buy out the management right of 5 million yuan every year #
As an online celebrity with tens of millions of fans, Zhang's day began on a heatable adobe sleeping platform. Get up in the morning, lift the heavy floral quilt, brush your teeth and wash your face slowly, feed the chopped stuffing to the chickens at home, a bottle of ordinary Liuwei Dihuang pills and a bottle of AD calcium milk, and add a sense of the times and dynamic music to his home, which constitutes one video after another.
It can be said that it only took more than two months for "Zhang" to turn his account with more than 40 videos into a million streams. The topic of "Zhang Classmate" on each platform has been on the hot search list one after another. Finally, the official media also interviewed him.
However, with Zhang's popularity, there are more and more problems to face. Some people suspect that he has a professional team behind him, some people despise him for setting a single person as "Zhang", and some people think that the countryside shown by the lens of "Zhang" is full of chaos and is not beautiful at all.
In response to the third question about the quality of the video itself, "Zhang" gave a response at that time: "I just want to shoot things around me for everyone to see, which is a deduction. This is indeed an aspect of this country, but it is not the whole picture. "
This answer actually contains the answers to two other questions. At the same time, according to the comments of the vast majority of netizens, we can also see their attitude towards the video production of "Zhang Classmate"-whether there is a professional team or not, whether they are single or not, which has nothing to do with the audience. What we want to see is the real China under the lens of "Zhang".
So why is "classmate Zhang" angry? When watching the video of "Zhang Classmate", what are we watching as the audience?
First, it is better to bury it than to pack it carefully.
At the moment when short videos are rampant, many works pushed to the audience by capital seem to be transparent blind boxes produced by the assembly line. The bloggers on the opposite side of the screen look good, as if they are in the metropolis all day long. There is no rice bran dirt in any corner of the photo, and there are only various products with heavy filters. Finally, they want to tell the audience: this is called life.
Suddenly one day, classmates Zhang and China appeared in his shot together.
The walls covered with chronological pictorial, mottled and shabby cabinets, curtains made of floral cloth, bricks piled up in the corner outside the house, and high heatable adobe sleeping platform make the room seem to be swept by a broom, and even look a little dirty. The contrast between this kind of burying and other bloggers' creations quickly made the video clicks of "Zhang Classmate" soar all the way, and also made the audience realize that there is another life here.
There is a famous slogan on a short video platform, which is called "recording a better life". Although there are many kinds of beautiful life, the rich will have their own way, and the migrant workers who rush about in the workplace will also have their own small fortunes. But when "good" is put forward by capital as a slogan, the audience's understanding of the concept of "good life" will become single.
Look at the lofty atmosphere and profits that other bloggers have tried their best to create, and then look at Zhang's chicken food. It is inevitable that someone will react. In the real world, not everyone can drink a glass of red wine every day. After taking off the filter, most of us are faced with real life.
Second, nostalgia is an eternal topic for every generation.
Under most of the hot searches of Zhang, most of the words in the hot reviews are about childhood, nostalgia and life breath. If you want to draw a photo for the fans of "Zhang Classmate", they may be parents who were born in the countryside in the 1960s and finally lived in the city, middle-aged people who left their hometown in the 1970s and chose to work in the south, or young people who went out to study in the 1980s and 1990s and rarely went home.
We have to admit that there are many people who build roads leading to Rome, but few people are really born in Rome. On the topic of "Zhang's classmate", an article previously wrote: "Most people live in cities and will look at" the countryside "from a more equal perspective.
In more than 40 videos of "Zhang Classmate", the audience not only saw porcelain washbasins, black and white star posters, pot rice on the kang, but also heard chickens crowing and smelled fireworks. This is not the life of "Zhang" alone in the camera, but the memories of generations outside the screen.
Fifteen million, what a huge number. These fans may have found their own shadow through the video of "Zhang Classmate", but they also know that the childhood paper plane will not fly back to them like the lyrics of "Daoxiang".
Third, skilled technology ensures the stability of the fan base.
In fact, many bloggers filmed local life before "Zhang Classmate", but none of them achieved the effect of "Zhang Classmate". Some experts explained that this is probably a problem with video editing.
After "Zhang Classmate" became popular on the Internet, some netizens specially counted the number of shots in the first video of Zhang Classmate. Finally, it is found that in this 8-minute video, a * * * contains 190 shots, four of which are longer than 8 seconds, which is equivalent to one shot every 2.28 seconds on average, while many Hollywood blockbusters only have one shot every 3 or 4 seconds.
From the top stream in 2020 to the top stream "Zhang Classmate" in 202 1, the online celebrities with positive energy may be the product of saturated competition in the market, but how to continue to develop after the red explosion depends on themselves. I also hope that Zhang's next creation will continue to attract the audience, and I look forward to more such bloggers appearing with good works.
Author: San San
Editor: Cai Cai