1, open screen advertisement
Users who open Tik Tok can see open-screen advertisements. This is an advertisement, and once the Tik Tok application is launched, it will be forced to display.
Advantages: strong exposure, and can get the eyeballs of many users.
Disadvantages: Open-screen advertising has the nature of compulsory viewing, and this promotion method requires higher creativity of content. If the advertisement is not novel and creative, it is easy to be rejected by users and has far-reaching influence.
2. Information flow advertising
Information flow advertising is a kind of promotional advertising form close to the original ecology of Tik Tok. Let users unconsciously accept advertisements, which is not easy to cause rejection.
Advantages: There are many forms of information flow advertisements, such as big picture, small picture and big picture+small picture, which can enrich the display forms of advertisements, give users a variety of choices and improve the probability of products promoted in Tik Tok being consumed.
Disadvantages: Tik Tok needs good professional skills to promote the use of this form. Only by skillfully integrating advertising content can we maximize the effect, otherwise it will be counterproductive.
3. Detailed page advertisement
The details page advertisement can show every detail of the advertisement without reservation, which can make users better understand.
Disadvantages: general advertisements appear at the bottom of the details page. This kind of advertising display requires a lot, and it requires a strong copywriting skill to guide and attract users' desire to look down layer by layer.