Corporate vision is usually a clear, concise and inspiring statement, including the core values, mission and goals of the enterprise, which can inspire and lead employees to pursue the same goals and directions.
Corporate vision not only belongs to the decision-making level of the enterprise, but every member of the enterprise should participate in the formulation of ideas and communicate with each other. Through the process of formulating corporate vision, corporate vision can be better recognized by employees and have a sense of value.
After the formation and definition of corporate vision, the top leaders of enterprises should make a simple, concise and clear statement to all employees to stimulate internal morale, and should decompose it into organizational goals and action plans for specific promotion.
Corporate vision needs to be enlightening, feasible and instructive, which can stimulate employees' enthusiasm and creativity, guide enterprises' strategic decisions and action plans, and realize their long-term development goals.
Enterprise status quo
People in China often say that shopping malls are like battlefields. No ambition means weakness and retreat. "When the two armies meet, the brave wins." . Non-ambition can not build a strong team that is tenacious and unyielding against shopping malls; Non-ambition can not establish a sustainable dynamic system for enterprise development; No ambition is a vision that seems impossible to realize.
Compared with the top expressions in corporate vision, such as "Best", "Best", "Leading" and "Let every desktop and every family have a computer", China enterprises are still immersed in vague slogans such as creating famous brands, brand strategy and world class, and you can't feel a clear sense of direction.
The management media talk about values all over the sky. It seems that values are corporate culture and corporate culture is values. But in fact, we must point out that core values are the basic assumptions supporting the peer-to-peer model. It just tells us how to do it, but doesn't tell us where to go.
What business managers in China need most now is to correct the mentality of "striving for the future" and raise their heads to reflect on their business ideas, especially our corporate vision and our business dreams.