After graduation, students majoring in advertising can engage in advertising management, advertising planning, creative design and production, marketing planning, market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.
Work: graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.
I. Main course
Communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising regulations and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, advertising investigation, public relations, advertising effect evaluation, etc.
Training objectives
Specially train advertising senior professionals with advertising theory skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.