In today's society, job responsibilities are used more and more frequently, and formulating job responsibilities is conducive to improving work efficiency and quality. What problems should be paid attention to when formulating job responsibilities? The following are the job responsibilities (6 general articles) of the pharmaceutical key account manager I collected, hoping to help everyone.
Responsibilities of the pharmaceutical key account manager: 1 1. Maintain good customer relationship with domestic mainstream pharmaceutical enterprises;
2. Providing an executable social media communication scheme for pharmaceutical enterprises and businesses;
3. Thoroughly study the target customers, tap the highlights and selling points of products, tap the brand support points, and conduct intuitive, emotional and attractive soft-text publicity on products;
4. Guide pharmaceutical enterprises to complete the launch of new media and improve the conversion rate of corporate advertising copy.
Responsibilities of the pharmaceutical key account manager. Participate in formulating the company's sales strategy and marketing strategy, implement the company's marketing strategy, and plan the regional market development.
2. Make regional marketing plans and break down sales targets. And the quantitative assessment of the local supervisor's sales target.
3. Provide accurate market trends, demand changes, feedback information from competitors and customers, and provide support for the company to formulate sales strategies and marketing plans.
4. Be responsible for establishing and perfecting the sales management system in the area under its jurisdiction, supervising the implementation of the company's sales policies and various systems, and being responsible for the implementation of policies and systems by the personnel in the area under its jurisdiction.
5. Reasonable distribution of sales resources in the area under its jurisdiction and scientific control of sales expenses.
6. Check the sales and payment of each sales market under its jurisdiction, and urge the completion of sales tasks and accounts receivable.
7, according to the cost profit planning, organize the implementation of the budget; Adjust and improve the regional development strategy and channel planning; Adjust and improve the promotion strategy; Adjust and improve the product development strategy; Adjust and improve the customer development strategy; Adjust and improve the expense and profit plan.
8. Reasonable distribution of sales targets; Reasonably allocate expense budget, improve expense management, and reduce various business costs; Reasonable organization of personnel; Reasonably arrange all kinds of special business activities.
9. Fill in the regional sales daily report, weekly report and monthly report, and report to the sales department as required.
10, improve the processing of comprehensive sales information, collect, sort out and analyze comprehensive sales information every month and report it to the sales manager.
1 1, responsible for making regional monthly and quarterly promotion plans, reporting them to the sales department for approval, and organizing the implementation of the promotion plans; Keep abreast of the implementation of promotional activities in various markets and provide services and support for business executives to carry out promotional activities; Optimize the promotion plan and strengthen the efficiency of promotion execution.
Responsibilities of the pharmaceutical key account manager 3 1. Have the right to participate in the company's major sales decisions and system formulation.
2. Have the right to make sales plans and market analysis reports.
3. Have the right to form their own sales team, and have the right to suggest the appointment and removal of personnel.
4. According to the sales task issued by the company and the actual situation of each place in the responsible area, have the right to refine the task to each place.
5. Have the right to evaluate, train and examine the reputation of dealers in the region, and put forward suggestions for increase or decrease.
6. After being submitted to the company for approval, it has the right to organize various sales promotion activities in a timely manner.
7. According to the company's principles, it has the right to properly coordinate and handle relevant emergencies at the first time.
8. Abide by the company's rules and regulations and exercise other rights within the scope of duties.
Responsibilities of the pharmaceutical key account manager 4 1, responsible for achieving or exceeding the sales target issued by the company.
Actively strive for orders from hospitals and distributors, be responsible for the implementation of sales agreements, promote the recovery of payment for goods, achieve sales targets, actively communicate with existing customers, encourage and serve existing agents to develop hospitals, increase sales and develop new customers in the responsible areas, and introduce new products in the areas.
2, responsible for the area of government affairs (price, bidding) management.
According to the bidding situation of medical devices in the jurisdiction, cooperate with the bidding process, and actively do a good job in product price filing and medical insurance filing according to the specific requirements of the jurisdiction.
3. Collect and analyze the sales information in this sales area to provide reference for the company's decision-making.
Responsible for visiting the market regularly, personally understanding the relevant national policies, market users, competitors, sales channels and other information, looking for a variety of sales channels, access to sales market-related information.
4. Be responsible for mastering the customer's situation, maintaining the customer relationship, and doing a good job in information communication between customers and the company.
Responsible for conveying the company's product information, corporate culture and sales policies to customers, and making marketing suggestions according to the characteristics of the sales area. According to the company's marketing plan, be responsible for coordinating and participating in the implementation of the sales area and collecting evaluation data; Responsible for coordinating the return of customers; Responsible for the analysis of quality problems; And is responsible for organizing the implementation of customer training.
5. Be responsible for reporting the management work to the General Manager.
Regularly feed back the market trends and agents to the general manager, and regularly feed back the plan evaluation and work report to the general manager.
6. Complete other tasks assigned by the general manager.
Complete the temporary work assigned by the general manager as required within the specified time.
Responsibilities of the pharmaceutical key account manager. Proficient in company and product knowledge to ensure the accuracy of information conveyed to customers;
2. Assist the leaders to make regional sales forecast and formulate the development strategy of target customers in the jurisdiction;
3, responsible for the development of hospitals, doctors and related patients, responsible for drug deployment and payment recovery;
4. Reasonable distribution of sales resources according to customer characteristics to ensure the completion of sales targets;
5. Regularly report the sales completion and sales plan, and restore the customer files in the jurisdiction;
6. Make a regional work plan according to the sales target, and increase the number of target customers, effective daily visits to customers and patients;
7. Restore and maintain close contact with relevant bidding offices, hospitals and other units and customers;
8. Collect market information and assist in formulating sales strategy according to market information;
9. Form a team, implement effective business training for the team, and lead the team to achieve the goal;
10, strictly implement the confidentiality system to prevent the price and related important information from leaking out.
Responsibilities of pharmaceutical key account manager: 6 1. Abide by the national drug law and legally sell according to GSP quality standards, and implement the company's various management systems;
2. According to the overall planning of the company, formulate the investment promotion plan and be responsible for organizing the investment promotion work;
3. Master the knowledge of the company's business varieties and the information of competitors in the same industry;
4, understand the investment policy, do a good job in market research, analysis and timely reflect the market dynamic information;
5. Study the new policy of medical reform, put forward new marketing ideas and models, and make scientific prediction and analysis of the market;
6. Regularly summarize the dealer situation and report to the relevant leaders of the company; Keep records of communication with customers; According to the company's development plan, complete market research, market development, market promotion and other work.
7. Formulate annual and monthly investment promotion plans, implement and complete investment promotion sales targets, predict customer demand in the region, and organize participation in various indicators such as bidding, invoicing and payment collection in the region;
8, the jurisdiction of the contract trial; The screening right of the agent; Urge customers to renew expired contracts in time;
9. Be responsible for the expansion of the company's series of drugs (cardiovascular, neurological and tumor products) in local target channels, establish local sales networks, and train agents and sales representatives of various products;
10. Be responsible for the management of distributors in the area under its jurisdiction, establish long-term and stable cooperative relations with major distributors in the area, and be responsible for the development of blank markets in the area;
1 1. Establish and improve the information and files of dealers, agents and sales representatives;
12. Participate in the negotiation and contract signing of major investment promotion;
13, responsible for the management and assessment of agents, stimulating and mobilizing the enthusiasm of agents, and achieving the annual target;
14. Construct the personnel organization structure of China Merchants Department, and conduct management and performance appraisal for subordinates;
15. Preliminary review of internal expenses budget and reimbursement;
16. Complete other tasks assigned by company leaders.
;