20 18-04-24 09:47
With the lowering of e-commerce entry barriers, it is increasingly difficult for us to buy safe things on the previous mainstream e-commerce platforms. In order to solve these problems, as early as 5 or 6 years ago, there were boutique recommendation platforms such as Mushroom Street and Beauty Theory. Although it solves the temporary troubles, it is not a long-term solution.
Later, Netease YEATION, Xiaomi Youpin and other boutique recommendation platforms sprang up like mushrooms after rain, and they were recognized by consumers in a very short time. Their core value is to recommend guaranteed and tasteful products to consumers.
As an ordinary consumer who spends at least 20,000 to 30,000 yuan on e-commerce platforms every year, I can clearly feel that these platforms are changing our shopping habits.
Traditional e-commerce platforms such as Taobao and JD.COM also felt the pressure from other preferred platforms, so they created their own boutique recommendation platforms, which were selected by Taobao and made in Beijing and Tokyo.
Now let's analyze the characteristics of these platforms:
I think Netease YEATION, which everyone is familiar with, not only has its own brand products, but also has many things from third-party sellers. It belongs to a platform for recommending good things. If you want to buy something reliable, you can find it here, which is much better than going to Taobao to search casually. When there are too many choices, the probability and efficiency of buying good things will be reduced.
E-commerce is a piece of fat meat, and any portal wants to get involved. The best way is to start with boutique recommendation and gradually integrate into its own brand.
Xiaomi has a product, which is a boutique e-commerce platform relying on the rapid rise of Xiaomi brand. I am also an old customer of this platform. The biggest feeling it gives me is that it is very convenient to buy some smart products and digital peripherals here, as long as you find the right model, you don't have to worry about quality and so on.
I used to buy from Taobao, but I always have to find the desired category among countless goods, then look for the appearance, then look for the brand, and finally read the comments before deciding whether to buy or not. However, it is not so complicated here in Xiaomi.
This platform also has three product sources, one is Xiaomi's own products (mobile phone, TV, etc.). ), the other is "Mijia Customized Edition" as a distinction, and the last wave is also a third-party seller, many of which are produced by Xiaomi Eco-chain enterprises.
Say a few words about the ecological chain of Xiaomi. As far as I know, the threshold for joining the Xiaomi ecological chain is very high. They are involved in the production and design of the whole product, so they are more reliable than some e-commerce platforms in terms of quality and price.
Taobao heart selection, in fact, this product platform is similar to the original mushroom street, and it is also a good product recommended on its own platform, but this time it is not based on clothing, but on home life.
Personally, I think it's just sorting out the original things of Taobao and filtering out the bargains that can't get on the table. In essence, it is still a "big Taobao" tactic, and the shopping experience will not be much different from the original.
However, I have to say that the service of Taobao or Tmall is still good. If there is a commodity dispute, it will be solved soon. Of course, there are some thrift stores that you can't help.
Made in Beijing and Tokyo, this product is similar to Xiaomi's, but not quite the same. JD.COM has the advantage of e-commerce platform and can cooperate with many upstream manufacturers, but these products are "made in Beijing" and are not independent.
Similar to Netease's "Netease Wisdom", it belongs to the act of expanding its brand influence and making some money by the way.
But for JD.COM products, I have always kept the habit of buying only self-operated products, and I have no confidence in the purchase of third-party stores, and their communication methods are not as convenient as Taobao, and customer service is often absent.
How to choose when shopping?
JD.COM still belongs to a relatively strong platform for 3C products, with a relatively large proportion of digital products and the integration of home appliances. JD.COM has dominated this market for many years.
Although Taobao has the same products in JD.COM, clothing and accessories still account for a large proportion, and there are many household products, but it is because there are too many, the quality is unclear, and the phenomenon of brushing praise earlier is also serious, so many people gradually turn to those selected recommendation platforms.
Compared with Taobao and JD.COM, Xiaomi Youpin is still young, but its development speed is too fast, and its ability to capture consumers is extremely strong.
Many friends around me have never heard of it, and they have become loyal users in a very short time. Moreover, Xiaomi's crowdfunding platform is also very strong. Almost every product is an explosion, much better than other crowdfunding platforms. As a fan who likes crowdfunding, I have been cheated too many times. Only Xiaomi has something that has never been missed.
Xiaomi Youpin also favored digital peripheral products earlier, and has gradually grown into an e-commerce platform for smart home and life. It is roughly estimated that Xiaomi Youpin is now the third largest e-commerce platform in China.
Netease YEATION had a good reputation, but later, because some things affected the reputation, people gradually began to neglect it, but I don't think the impact will be too great.
The above pictures are from the Internet.
These four boutique recommendation platforms have their own characteristics and gameplay. Personally, I prefer to buy daily digital products and smart products in Xiaomi. Besides, I have formed a habit. When I want to buy something, I will go to Xiaomi to see if there is any. If there is, I will buy it directly. If not, I will go to Taobao and JD.COM. As for Netease YEATION, I basically don't consider it.
Xiaomi Youpin is not only a good boutique recommendation platform, but also the favorite place of "rice noodles". Almost all of Xiaomi's products are available, whether it is a new product launch conference or a preferential activity. And Mijia's complete set of smart home products are sold here.
From an ecological point of view, Xiaomi's products are a very complete closed loop. From R&D, production, platform, interaction, and even mobile phones, computers and Xiaomi's home, you can experience Xiaomi's products, even if it is a giant Taobao.
When buying smart products and digital accessories, Xiaomi's products are preferred, Taobao's is in a mess, and JD.COM's. Home appliances other than Xiaomi of COM. You can also go to Netease YEATION if you have nothing to do.
(Hope to adopt)