At present, both the discovery page and the search page have advertising spaces, and brands can put in effect advertisements after authenticating the identity of the enterprise number. However, it must be noted that the effect advertisement can only be delivered through the KOL cooperation notes delivered on the platform of Little Red Book Dandelion.
This kind of notes posted on the platform of Little Red Book Dandelion are officially recognized, but some notes that have crossed the platform of Dandelion and privately cooperated with bloggers are not officially recognized, and there is a risk of being deleted or blocked. In 65438+February last year, Xiaohongshu banned 39 brands suspected of false marketing. Searching for these brand words in Xiaohongshu, the relevant content could not be displayed.