Question 2: What department does the activity planning belong to, the marketing department or the specialized brand department and planning department?
Different departments of each company have different names.
Question 3: What are the job responsibilities of event planning? Well, here is the answer: event planning is to organize corresponding people to carry out group activities to attract tourists. I think the first and most important thing to do is its security. It is necessary to ensure the safety of tourists, plan the viewing venues, mark warning signs and ensure the safety of guests and tourists. The second is to ensure the safety of chicken performers, and check the integrity and safety of various musical instruments and the safety of the venue before the opening ceremony. Second, if there is a time period to be implemented, it is best to make a timetable for the customer. Third, we must ensure the integrity of the performance, personnel confirmation before the opening, props confirmation and safety confirmation. Fourth, after the performance, we should do a good job of cleaning and placing props.
Question 4: What kind of department is the planning department? Is it activity planning, activity execution, network editing, marketing, or market research? Planning department is a department that focuses on corporate brand, promotion and advertising. The main work is: 1, responsible for the company's brand promotion and planning, and establishing and developing the company's corporate culture, product culture, market culture and management culture; 2. Responsible for the control of the company's project planning, including market research and information collection, organizing, participating in and guiding the formulation of planning and activity plans, completing the overall planning creativity, design and submission of the company's marketing promotion projects, and guiding the project planning and design; 3. Be responsible for the establishment and publicity of the company's off-duty image, establish communication between the company and superior departments, establish communication between the company and industry media, establish communication between the company and relevant associations, and cooperate with daily promotion and publicity work.
Question 5: What is the function of the activity planning department of university community? Planning department should just write and plan some activities and so on.
Question 6: Which department is the organizer of hotel public relations activities planning? You should ask about the department and division of labor of the general event planning company. Generally speaking, a formal company should have the following departments: business department: responsible for communicating with customers; Planning department: responsible for planning and supervising the design department: responsible for budget departments such as activity plane material design and renderings; Responsible for expense budget. Purchasing Department: responsible for activity material testing and purchasing execution department: responsible for activity site execution. But many companies don't have such a large scale, and the planning department often includes budget, procurement and execution.
Question 7: If you want to do activity planning in the future, what major should the university study (I study science). Which department does the activity planning belong to? It mainly depends on the company structure, and it may also be the planning department.
Question 8: Which department is responsible for advertising creativity? Planning or copywriting or other five ideas is planning responsibility. However, small companies are not so clear, and they usually plan copywriting without separation. Large companies can be divided into planning, copywriting and design. As for your major, you are responsible for the company's publicity and activity planning, as well as the planning of marketing selling points, which is one of the inseparable lifelines of a company.
Question 9: What does the planning department do? The planning department is mainly responsible for the planning of large-scale activities and coordinating the relationship between various departments. When the association wants to organize some large-scale collective activities, the planning department shows its vitality because of the limited functions of other departments. How to successfully combine everyone into a collective and how to successfully hold activities in a better way is the responsibility of the planning department.
The planning department involves detailed planning of activities, poster design, activity data collection, task allocation of various departments and so on. This requires that all departments not only need to recruit talents with outstanding ability, but also need assistance from other departments.
Question 10: What exactly does the planning department do [edit this paragraph]?
Planning department is a department whose main work is brand, promotion and advertising.
[Edit this paragraph] Responsibilities of the planning department
1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work;
2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company;
3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture;
4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning;
5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities;
6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.
In fact, it is necessary to set up brand managers in brand manufacturing enterprises. In brand-driven enterprises, there are three aspects that must be improved:
1. In business thinking, we should have a comprehensive brand management concept, regard brand assets as the most important assets of enterprises, and technology, marketing and management are the means to achieve brand leap.
2. In terms of institutional setup, there is a special brand management department. Establish a high-level brand management Committee to guide enterprise behavior and make brand decisions; Set up a brand manager at the middle level to carry out various decisions; Set up brand assistants at the grassroots level to assist brand managers in brand management.
3. In terms of action guidance, all operations of the enterprise are brand-centered, and marketing and communication are based on the premise of maintaining the sustainable development of the brand.
[Edit this paragraph] Specific case:
Recently, the sales manager of an instant noodle company heard that I was planning and asked me a series of interesting questions: Why did Smet set up a planning department? What does the planning department do? What did your planning department do? Didn't Smet achieve more than four billion dollars without the Planning Commission?
[Edit this paragraph] (1) Why should the planning department be established?
No planning department, SMART, has ever achieved 400 million yuan, except because we have a shrewd leadership team and a strong production, supply and marketing team. There is another important reason: before 2002, the whole industry was in the growth stage, and the market was in short supply. Every enterprise was busy expanding reproduction and had no energy to consider how to seize the market share of competitors. The competition in this period is more tactical competition. After 2002, with the emergence of several powerful brands, the whole industry entered a period of integration. Supply exceeds demand, and enterprises in this period should not only consider how to surpass themselves, but also how to defeat their competitors. The competition in this period has risen to the strategic level. It is the competition of the comprehensive strength of the whole enterprise. Sales considerations are more tactical. Planning is more about strategy. Relying on tactics can no longer meet the needs of the game.
Before 2002, the sales department made its own policies, implemented them, supervised them, evaluated them and developed its own products. Because the profit of a single piece is relatively rich, the tactics adopted are low price and big promotion. For products of the same specification, the profit of competitors is 10%, and we earn 5%. Enterprises that rely on profits and thin sales have developed. The cost is wasted seriously. At the same time, the product structure and image are chaotic, and it is impossible to be a brand and base. After 2002, with the intensification of competition, there has been a phenomenon of meager profit and unprofitable operation. Enterprises can't survive and develop by chaotic products and low-price promotion. We must change tactics, improve cost utilization, integrate products and build brands. This change is difficult to achieve only by the time, energy, moral constraints and consciousness of sales itself.
When the enterprise is small, the development of the enterprise can follow the feeling, and the decision of the enterprise can be made with a little communication. Even if the decision is wrong, it will not cause fatal damage to the enterprise. After an enterprise reaches a certain scale, any decision needs sufficient basis. Otherwise, a decision-making mistake can bring down the enterprise. This requires a professional department to collect information and provide sufficient decision-making basis for decision-making. At the same time, this department must creatively optimize enterprise resources, make long-term goals for enterprises, make periodic plans, shape and integrate enterprise culture, formulate various rules and regulations, research and develop, improve and integrate products, formulate strategies and tactics, and make strategic and tactical decisions ..... >>