Domestic market research institutions are mainly divided into two categories, one is mainly concentrated in colleges and universities, and the institutions with better market research in colleges and universities are China Communication University and Sun Yat-sen University.
The other is a professional market research company. The famous ones are as follows. They have their own strengths in their respective fields.
Mingsi Industry Research: Specializing in industry research, competitor research, industry research and marketing consulting.
Xinhua Xin: Specializing in automobile market research.
Cedian Market Research Company: Focus on consumer research, satisfaction research, public service research and real estate research.
AC Nelson: specializing in retail research.
Sony Market Research (DMB Research): Specializing in qualitative research and advertising research.
GFK: Focus on retail data monitoring in household appliances and communication industries.
CRT: TV ratings monitoring.
Ipsos: Specializing in case studies.
HC: Specializing in print media monitoring.
Types of market survey institutions (1) survey institutions established by government statistical agencies at all levels.
(2) Investigation institutions of news organizations, universities and research institutions.
(3) Professional market research institutions can be roughly divided into: comprehensive market research companies; Consulting company; Other research companies.