Question 2: What brands does Metersbonwe Bang Wei Bang Wei own? Only me&; City brand
Question 3: What kind of company is Metersbonwe Bang Wei Bang Wei? Bang Wei is a local leisure clothing brand independently founded by Metersbonwe Bang Wei Bang Wei Group. Metersbonwe Bang Wei Bang Wei Group Company was established in Wenzhou, Zhejiang, China 1995, mainly engaged in Metersbonwe Bang Wei? Bang Wei brand leisure series clothing. The brand name reflects the national brand plot of Mr. Zhou, the founder of the group, who is obsessed with clothing culture. With the care and support from all walks of life and consumers, Metersbonwe Bang Wei Bang Wei Group has developed rapidly.
"m? Bang Wei "is a local leisure clothing brand independently founded by Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. on 1995. The target consumers are 16~25-year-old energetic and fashionable young people. The brand is committed to creating "young and energetic leading brands, fashionable products and popular prices", advocating the brand image of youthful vitality and fashionable personality, and bringing energetic and fashionable casual clothes to consumers.
Question 4: What brand is Metersbonwe Bang Wei Bang Wei's civilian consumption?
Question 5: What other brands are there in Metersbonwe, Bang Wei and Bang Wei in Xidan? In the building you mentioned, it seems to be the fifth floor, and on the left is Metersbonwe Bang Wei Bang Wei. Is that city on the right?
Question 6: What brand is Metersbonwe Bang Wei Bang Wei? How are the clothes? Very popular brands, young people, students
Question 7: How many series does Metersbonwe Bang Wei Bang Wei have? What is the difference? Metersbonwe Bang Wei Bang Wei currently owns two brands: Metersbonwe Bang Wei Bang Wei and Me&; city
Metersbonwe Bang Wei Bang Wei is currently aimed at students, which is the original Metersbonwe Bang Wei Bang Wei campus series.
Me and. The city is aimed at small white-collar workers, which is the original Bang Wei city series of Metersbonwe Bang Wei.
Question 8: What does Meters Bang Wei Bang Wei mean? Mi *** onwe, a brand in China.
Metersbonwe Bang Wei Bang Wei Group Co., Ltd. was established in 1995, which mainly develops, produces and sells Metersbonwe Bang Wei? Bang Wei brand leisure series clothing.
"m? "Bang Wei" is a local leisure clothing brand independently founded by the Group. "Beauty": beautiful and fashionable; "Special": unique and individual; "thinking": here, concentrate, concentrate; "Bang": Guo Bang, Kupang; "Wei": prestige. "m? Bang Wei advocates providing personalized and fashionable products for consumers, and is determined to become the leading brand in the leisure clothing market in China, and to enhance the reputation of Guo Bang and the country. The brand name reflects the national brand plot of Mr. Zhou, the founder of the group, who is obsessed with clothing culture.
Under the guidance of Mr. Zhou's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. April 22 1995, the first "meter? Bang Wei "store opened in Wenzhou, Zhejiang. By 2005, the annual sales reached 3 billion yuan, creating a miracle of industry development. At present, there are 1700 specialty stores in China, and Metersbonwe Bang Wei has 16 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo and Nanchang, and it is a leading enterprise in China's casual wear industry.
On the basis of adhering to the "virtual operation" business model, the Group started the quality management project in an all-round way to improve the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management.
In brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation.
In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers from France, Italy and Hong Kong, and more than 3,000 new styles of clothing have been designed every year.
In production and procurement, we should break through the traditional mode, fully integrate and utilize social resources and domestic idle production capacity, and take the road of socialized large-scale production and specialized division of labor and cooperation. In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have registered for the company's production, forming a powerful production base with an annual output of nearly 50 million pieces (sets) of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.
In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality.
E-commerce information networking has been realized in management, and an "information expressway" for networking computer terminals in management, production and sales has been established, realizing internal resource sharing and networked management.
1998, the group gradually moved its management center and R&D center to Shanghai. On June 65438+February 10, 2005, the Shanghai headquarters of the group officially opened, marking the second stage of the group's entrepreneurship. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we should fully integrate and allocate resources, change from business model innovation to management model innovation, use information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and speed up the circulation of logistics, information flow and capital flow.
Since its establishment, the Group has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "M? Bang Wei woolen sweater was rated as "China Famous Brand"; In 2004 and 2005, "meter? Bang Wei has been rated as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the "Annual Marketing Award of China Clothing Brand in 2003/2004" and the title of "China Women's Most Satisfied Brand". In 2006, he won the "2004/2005 China Fashion Brand Planning Award", "2006 China College Students' Favorite Brand Award" and "Metersbonwe Bang Wei? "Bang Wei" trademark was recognized as a well-known trademark in China, and Group President Zhou won 2 ... >; & gt
Question 9: What is the city brand of Metersbonwe Bang Wei Bang Wei? Does it just refer to a city? City is a brand derived from Metersbonwe Bang Wei and Bang Wei, which is a little higher than the original clothes, and the price is relatively expensive, but the style is beautiful and the workmanship is good.
Question 10: What is the name of Metersbonwe Bang Wei Bang Wei? The names of local fashion brands Metersbonwe Bang Wei/Metersbonwe Bang Wei are very complicated and puzzling. Boss Zhou once said that when he started his business, he casually gave a strange foreign name in pursuit of "foreign flavor". Now he feels ridiculous and even regrets it.
In order to enhance the brand connotation and facilitate the establishment of an international brand image, it is imperative to simplify rice/Bang Wei into rice.
Looking at the marketing strategies of world-famous brands, it is undoubtedly a trend to simplify traditional brand names. For example, HP changed its name to HP, General Electric abbreviated as GE, and Dior Christian Dior is now Dior. Because MB is the abbreviation of rice /bon FLOAT E, which has a certain indecent meaning, changing it to rice is the most suitable scheme, which not only simplifies and facilitates communication, but also retains the genes of the original brand.
The renaming of Metersbonwe Bang Wei Bang Wei will undoubtedly be more conducive to the spread of fashion brands in a broader market space and contribute to the long-term sustainable development of their brands.