Vertical axis: executive power includes the difficulty of product use, the perfection of market service and technical support ability, the experience and ability of management team, etc.
Finally, these analytical indicators are integrated and located in four different regions:
Minority player, minority player, speculator
Both the execution ability and the completeness of the vision are insufficient, but it may do well in a certain market, and it will not surpass those particularly large mature manufacturers or suppliers. Usually concentrated in some specific fields, professional fields, or some relatively new enterprises.
Challenger challenger
The executive ability is very strong, but the integrity of the field of vision is insufficient. Usually refers to the larger mature manufacturers. Because of its mature specific market and strong market execution ability, there are not too many development planning changes in the expansion of new fields and new markets. As a challenger, while continuing to maintain strong executive ability, if we can adjust and break through in the forward-looking market, we are hopeful to enter the leadership area.
A visionary
A visionary himself refers to a visionary and a visionary, but it is more appropriate to use a visionary here. Generally speaking, it is good to describe the vision completely, understand the future market development trends and prospects, and have the potential for innovation. In terms of execution ability, it can be divided into early entrepreneurs who have foresight but can't realize it in the short term, and some mature large manufacturers and suppliers who have foresight but can't adjust their reaction ability in time. Therefore, for the manufacturers or suppliers in this region, they are generally small and medium-sized enterprises that have just grown up in the early market. They are innovative and far-sighted. Once they are promoted in the market, they will hopefully enter the field of leadership.
The magic quadrant is also a very useful tool for manufacturers who want to analyze the competitive market. The Magic Quadrant provides a comparison table of top enterprises in the market, showing their strengths and weaknesses. Competitive companies can use this information to focus on developing the weak business of their competitors, thus improving their competitive advantage in the market.