—— Analysis of the economic index of passenger car market in February 2020
In February, car sales dropped by 80%. "This
—— Analysis of the economic index of passenger car market in February 2020
In February, car sales dropped by 80%. "This is the biggest drop in the past 20 years," said Cui Dongshu, secretary general of the Federation. Obviously, the impact of the COVID-19 epidemic on the automobile market far exceeds that of SARS 17 years ago.
In February, the automobile consumption power plummeted and the consumption level rose sharply. Statistical analysis from Beijing Chengzheng Dacheng Automobile Information Consulting Center shows that the national passenger car market in February this year was 38.43 billion yuan, up -80.4% year-on-year. Is the market size index of conventional passenger cars 8 1.5? Compared with the same period last year, it decreased by 334.4? Point, the decline of consumption power is unprecedented. In February, the average sales price of passenger cars reached 6.5438+0.75 million yuan, an increase of 654.38+0.3? Ten thousand yuan. Is the regular passenger car price index 125.8? Point, up 8.7 over the same period last year? Point, indicating that the consumption level has risen sharply.
In February, the passenger car market performed extremely poorly, because most consumers were isolated at home because of the epidemic and could not buy cars. External factors have the greatest influence on automobile consumption in history. From the perspective of market segments, the demand for high-end cars with a price of more than 200,000 yuan is relatively stable, which supports the sharp increase in the average market sales price. At the same time, the growth rate of the low-end market of 6,543,800 yuan and below is better than the average level of the passenger car market, and the market share has increased slightly.
According to the data of the Federation, the sales volume of passenger cars in February was about 220,000, up by -8 1.8% year-on-year. Among them, the sales volume of high-end cars was about 65,000, a year-on-year increase of-78.4%; 1 1 10,000 ~10.9 million yuan, and the sales volume of mid-range cars was about 79,000, up by-84.1%year-on-year; The sales volume of low-end cars was about 76,000, up by-865,438+0.3% year-on-year.
In terms of sales structure, the market share of high-,medium-and low-end cars in February was 29.5%, 36.0% and 34.5% respectively. Among them, the high-end and low-end market share increased by 4.6 and 0.8 percentage points respectively, and the mid-end market share decreased by 5.4 percentage points.
In recent years, the low-end car market has fallen into a downward trend year by year. However, in February, the growth rate of the low-end market outperformed the passenger car market by 0.5 percentage points, and the market share increased by 0.8 percentage points. Does this mean that the low-end market will begin to recover? Guan, president of the car selection network, said: "February sales are data generated by the market in an abnormal environment. As for whether the low-end market is picking up, it needs to be comprehensively judged based on several months of data. "
Although the monthly sales data can't be used as the basis for judging the future trend of the automobile market, the huge impact of the COVID-19 epidemic on the automobile market can't be compared with the SARS before 17. In 2003, the automobile market in China was in its infancy, and the mainstream passenger cars were sedans. In terms of sales volume, during the SARS epidemic in the first half of 2003, there was no obvious fluctuation in automobile sales volume.
Judging from the index, the scale index of the automobile market in 2003 has been higher than that in 2002, indicating that the automobile consumption capacity has been rising. In other words, the amount of funds flowing into the auto market has been increasing, and it has hardly been affected by SARS, which is also the key reason why the auto market sales can recover immediately after the SARS epidemic.
In contrast, the sudden decline in automobile consumption capacity in February this year is rare. Although production resumed nationwide in March, the auto market began to pick up, so many people in the industry judged that the market might recover in the second half of the year. However, because the market environment this year is completely different from that in 2003, even if the COVID-19 epidemic ends, it is difficult to form a strong rebound like that in 2003.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.