Whether a car is bought well in peacetime may largely depend on the product strength of this car. However, under the pressure of the current epidemic, in addition to products, management and after-sales are particularly important.
In order to further understand the current situation of car dealers, "Car Free" specially made a visit to the store. This time, we came to Guangdong Youdao WEY brand flagship store in Tianhe District of Guangzhou to see what epidemic prevention measures, marketing measures and new service methods they have.
You have to go through "Sandao Pass" to enter the store.
Compared with the usual 4S shop, it is free to enter and exit, which is more strict in the current extraordinary period. First of all, you need to go through several levels to enter the exhibition hall.
When we drove to the door, Brother Bao looked armed to the teeth. Wearing a mask, gloves and temperature measuring gun in hand, my colleagues and I measured the forehead temperature and took out a form for me to register. Although this procedure is a little uncomfortable, at present, he is well trained and I consciously cooperate.
When we entered the exhibition hall, there were disposable disinfectant and gloves at the entrance of the exhibition hall. The staff reminded us to disinfect and wear gloves, which made me feel that the measures were in place and the service was very warm.
▍ Epidemic prevention and selling cars are correct.
There are "sterilized" signs everywhere in the exhibition hall. Every worker wears a mask, and there are also customers looking at the car in twos and threes. Car dealers thought that seeing WEY at this time is definitely true love for this brand of car. This guess was also confirmed by the staff. He told me that since February, this store has successfully sold more than 40 cars. But not all customers go to the store to clinch a deal, and some of them are sold through group buying, live broadcast and other channels.
The staff told me that the exhibition hall and after-sales workshop will be disinfected regularly, and even the car repair tools will spray a few drops of disinfectant every day. In addition, the cleaning staff is still carrying out uninterrupted circular disinfection of all areas in the store. The places with high contact frequency such as door handles and chair handrails should be disinfected once every hour.
▍ Send the car to your door. If you are not satisfied, you can return it.
He Ruifen, general manager of Youdao Tianhe flagship store, told the car dealers that at present, the business of the store has been running normally.
In response to the epidemic, WEY brand launched seven major user care initiatives. WEY brand, including "in-store epidemic prevention, free transportation, old customers accept double gifts from new customers, three days free test drive, zero contact delivery, seven days dissatisfied return,' double super' warranty", has specially formulated WEY brand safety and epidemic prevention guidelines to assist dealers in epidemic prevention.
Car dealers noticed that based on the current situation of traffic stagnation in many places, the store implemented free door-to-door pick-up service within 50 kilometers for users who need to go to the store for formalities. For customers who need a test drive, the staff will also send the car to their door, and the test drive vehicle can be used for three days for free. You can also make an appointment with a test drive specialist or sales consultant to follow up and answer questions about the car at any time.
The car purchase process can also be handled online, with one-stop services such as finance, insurance, purchase tax and payment. And the car delivery procedure can provide on-site service. If the customer is not satisfied with the delivered vehicle, he can also return the vehicle free of charge within 7 days after delivery, without depreciation.
In addition, in response to the pressure of dealers during the epidemic, WEY brand has also introduced measures such as "three reductions, three gifts and one acceleration". "Three reductions" refers to the assessment of burden reduction, financial burden reduction and financial burden reduction; "Three taxes" refers to empowering dealers with multi-dimensional services, empowering front-line sales teams and personnel, and empowering dealers in Hubei epidemic areas; "One acceleration" refers to quick rebate cashing and easing the financial pressure.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.