Psychology is a science that studies human psychological phenomena and their psychological functions and behavioral activities under their influence, taking into account outstanding theories and applications. The following is a psychological book I recommend to you: Persuasion Psychology, which is for reference only and I hope it will help you.
brief Introduction of the content
This book includes the most influential methods, strategies and persuasion skills. This ability of communication and persuasion can be applied to all aspects of personal and business life. These strategies and technologies have been adopted by large enterprises all over the world-now you will learn to use them!
Brief introduction of the author
Kevin Hogan, Ph.D., Ph.D. in Psychology, a famous American public speaker, marketing guru, an expert in hypnosis and body language research. He has accumulated 25 years of research experience in sales and interpersonal communication, and often teaches skills in news columns such as CNN, Fox and BBC. As an internationally renowned expert, he also taught influence and persuasion skills in sales at the St. Thomas Management Center in Minnesota, and gave a lot of consultations and lectures to political leaders and Fortune 500 companies, such as Polish government leaders, Boeing, Microsoft, Starbucks, 3M and so on. He also gave a speech at the Million Round Table.
Kevin has written 19 books, the best-selling of which is Persuasion Psychology. His other works include: Conversation with the Peak-the Secret of Changing Life-Communication, Crossing the Open Door-the Secret of Self-hypnosis, Selling Yourself: The New Psychology in Sales, Lawlessness-Eight Obstacles in Interpersonal Communication, etc.
Dr Kevin currently lives in Burnsville, Minnesota with his wife and two children.
catalogue
foreword
The final persuasion model
Chapter I Influence
Chapter II Result-oriented Thinking
Chapter III Persuasion Method
Chapter IV Persuasion Skills
Chapter five: the influence of nonverbal communication.
Chapter VI Information-How to Obtain and Use Information
Chapter VII Communication Mode: Information Preparation
Chapter 8 Your inner strength
Chapter 9 Instant Affinity
Chapter 10 A powerful statement makes everything simple.
Chapter 11 has been asking
Chapter 12 * * * won
Chapter 13 Persuasion Structure
Chapter 14 You are the master of persuasion.
Chapter 15 Skills to Become a Persuasive Master
Appendix: Some terms in this book.
Basic methods of communication psychology to convince others
Communication psychology who persuaded others.
In daily life, people often encounter such a situation: you are arguing with others about a certain issue, obviously your point of view is correct, but you just can't convince them, and sometimes they will be "refuted" by them. What is the reason?
Psychologists believe that it is not enough to win others to agree with their own views, but also to master subtle communication skills. Psychologists have put forward many methods to enhance persuasiveness through research, of which six are the most basic.
1. Take advantage of "home court advantage"
A big tree in the neighbor's house is intertwined and luxuriant, blocking the sunshine in your backyard vegetable field. You want to discuss this problem with him. Should you go to his house or invite him to your house?
Psychologist Ralph Taylor and others once divided a group of college students into upper, middle and lower classes according to their dominance (that is, their ability to influence others), and then formed a group to discuss which of the ten budget reduction programs of the university is the best. Half of the groups are in dormitories with high advantages and half are in dormitories with low advantages. Taylor found that the result of discussion always acted according to the opinions of the dormitory owner, even if the owner was a student with low dominance.
It can be seen that a person is more convincing in his own or familiar environment than in others' environment, and he should make full use of the advantage of staying indoors in daily life. If you can't discuss things in your own home or office, try to do it in a neutral environment, so that the other party has no advantage of staying at home.
Decorative musical instrument
Do you want your superiors to sign the application, or do you take the trouble to decorate your appearance carefully, or do you believe that others will listen to what they say but not what they look like?
We usually think that we are much more influenced by other people's words than by their appearance, but this is not the case. We will unconsciously judge a book by its cover. Experiments have proved that people wearing different clothes will ask passers-by for help, and attractive people have a greater chance of success than sloppy people.
Make yourself equal to each other.
You try to encourage a group of young people to clean one place, but they prefer to go somewhere else. How can you arouse their interest?
Many researchers have found that if you try to change someone's personal hobbies, the more you equate yourself with him, the more convincing you are. For example, a good salesman always keeps his tone, volume and rhythm commensurate with his customers. Even body posture, breathing, etc. Are unconsciously consistent with customers. This is because human beings have a tendency to believe in "one of their own". As psychologist Haas said: "A brewery owner can tell you why one beer is better than another, but your friends, whether knowledgeable or not, may have a greater influence on which beer you choose."
Reflect each other's feelings
You are going to visit a couple who moved next door and ask them to raise money for a project in the community. Which method is the best?
Mediocre persuaders come straight to the point and make demands, leading to disputes and deadlock; A good persuader will first create an atmosphere of trust and sympathy. If the host is unhappy about something, you say, "I understand your feelings." If I were you, I would do the same. " This is respect for the feelings of others. When talking in the future, the other party will pay attention.
Of course, good persuaders are not always smooth sailing. He will also be opposed by others. At this time, experienced persuaders often restate each other's opinions, admit that they have advantages, and then point out that their opinions are better and more comprehensive. Research has proved that it is more convincing to state both sides' views before drawing a conclusion than to talk about one's own.
Show strong evidence
You have to go to a decision-making meeting to get more money for a cause that is not valued by everyone. What kind of evidence is the most convincing?
If you provide the audience with reliable information instead of personal opinions, you will increase your persuasiveness. But remember, the audience is influenced by the evidence and the source of the evidence. In one experiment, two groups were asked to listen to an argument about whether antihistamine tablets can be sold without prescription, and then one group was told that the evidence that could be sold came from the New England Journal of Physiology and Medicine (which was fictitious), while the other group was told that the evidence came from a popular pictorial. It was found that more people in the first group agreed that antihistamine tablets could be sold without prescription than in the second group. Therefore, quoting authority can eliminate the preconceptions of the audience.
6. Use specific plots and examples
When you advertise a drug, do you want to introduce its composition, function and usage in detail? Or introduce an example of how a patient recovers quickly after using it?
Excellent persuaders clearly know that individual concrete examples and experiences are more convincing than general arguments and principles. Therefore, if you want to sell more drugs, you should use the latter method as appropriate. In daily life, if you want to convince others, you should use circumstantial evidence and concrete examples, not just preaching.
In short, the ability to persuade others and win recognition is not a mysterious gift. By learning some social skills (of course, you must have a correct point of view first), you can enhance your persuasiveness. In order to firmly believe this, we might as well have a try.
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