2 1 Century Real Estate Development Course

After 200 1, the company strengthened the building of back-office support capacity, developed a sales information management system (SIS) with independent intellectual property rights, and completed two revisions and upgrades of the SIS system as a whole; A perfect training certification system has been formed nationwide, with more than one training course 10000, and 67 certified lecturers in the system; The management mechanism of national professional committees (National Market Committee, National IT Committee, etc.) has been established. ), strengthening the overall decision-making ability of system operation; Organize and carry out nationwide experience sharing, interactive exchange and cooperation activities on a regular basis, including regional operation exchange meetings, single store authorization seminars, etc. , and establish and improve the experience summary and experience sharing mechanism in the national system; In addition, based on the management and operation experience of more than 700 single stores in 22 regions, the company has revised and improved the legal document system many times. By the end of 2004, the company has formed a complete authorization, support, management and profitability to adapt to China's national conditions.

With the increasingly prominent brand effect and the continuous improvement of system support capacity, the development speed of various regions has obviously improved, and the century 21&; Reg the brand's market share in various regions has increased rapidly. century 2 1 & amp； Reg brand is in an absolute leading position in more than 30% of the markets that have been operated, including Ningbo, Zhengzhou, Xiamen, Hangzhou and other regions, and it has entered the top three in more than 90% of the markets that have been operated, with century 21&; Reg brand has become one of the few brands that expand rapidly nationwide, and its competitive advantage can be seen. Since 2005, the company has entered a new round of leap-forward development stage. At the beginning of 2005, the company began to actively prepare for the introduction of strategic investors, implement the overall large-scale strategic expansion of the company, further consolidate and improve the core competitiveness of enterprises, and prepare for the rapid development of China real estate brokerage industry in the 2 1 century. From June, 5438 to February, 2005, the most famous investment institution in the world, Glodman Sachs Company, signed a contract to invest in China real estate in the 20th century. On June 5438-1October, 2007, China Real Estate received another investment of US$ 52 million from Wilson Tsui, which is the largest international private financing in China real estate brokerage industry at present. In February, 2008, China real estate ushered in a new round of investment by the parent company Realogy Group in the 2 1 century. Realogy Group became the third strategic investor after Goldman Sachs Strategic Investment (Asia) and Wilson Tsui Fund.