There is a famous saying in the product industry: Let the right things happen one after another [2].
So how to avoid meaningless busyness?
How to identify the right one from a pile of transactions?
How to effectively promote the achievement of the goal?
These problems can be found in the OKR working method.
The book begins with a fictional entrepreneurial story, and expounds the basic principles and implementation principles of OKR method around the whole process of trial and error, confusion, decision-making and growth of a startup company. The second half is a bit pieced together, without much expansion and depth, and it can only be regarded as an introductory reading.
As a brand-new working mode popular in Silicon Valley technology companies, OKR is not limited to technology and Internet companies, but also applicable to companies and individuals in any industry, regardless of size [3]. The spread and practice of OKR concept has been heard from time to time in China in recent years. The daily life of people in the workplace is still dominated by all kinds of KPI (key performance indicators) terror. This point has been verified to some extent in Baidu Index.
Compared with traditional work and management modes such as the four-quadrant rule of importance and urgency and performance evaluation, OKR can make you focus on your goals faster, implement progress and reduce unnecessary distractions.
Alibaba: Let there be no hard business in the world.
Google: Integrate global information so that everyone can access and benefit from it.
Amazon: Through simple network operation, people can get educational, knowledgeable and inspiring goods.
Muji: Make the most basic and really needed products in life in a really necessary way.
Facebook: Make the world more open and interconnected.
Airbnb: Besides hotels, you can also book hotels and breakfast at Airbnb.
Uber: Next generation car service (your exclusive driver _CN
Why did OKR talk about the mission first? This is because the premise of establishing OKR is to clarify the company's mission first. All decisions and work will be carried out around the task and serve the task. When you have a mission and then set a goal, the direction will be clear. You will never feel that everything has to be done again, because with a clear direction in your mind, you will know when to do something. The task is to keep you in the right direction, and OKR gives you clear milestones.
The mission doesn't need to look high. You can describe the company's mission in a simple format:
The value proposition here = customer+problem+solution. Therefore, the process of defining the mission is actually thinking about the strategic issues of the company and products, that is, what users and what problems to solve.
OKR (Goals and Key Results) is a set of goal management tools and methods, which are used to define goals and track the completion of goals. It consists of two main parts: a focused goal and several key results of quantifying whether the goal is achieved.
O stands for objectivity. What do you want to achieve?
KR stands for the key result, that is, how to quantitatively confirm that you have done it.
take for example
Goal: win the Shanghai xx market.
KR 1: The number of active consultations by users doubled.
KR2:NPS value reaches 8 points.
Kr3: 30% conversion rate
The key results must be quantifiable and closely related to the objectives. Business unrelated to the target is decisively cut off or postponed. In addition, you need to pay attention to distinguish between goals and key results. It is easy for us to put things like "increasing sales by 30%" and "doubling users" in the target position. In essence, these should be the key results.
A good OKR goal must be measurable and challenging, but not impossible and desperate.
Sometimes, it is inevitable to conduct some transactions in parallel. But don't think that you can advance multiple goals at the same time. A bird in the hand is worth ten in the bush. That's the opposite. A bird in the hand is worth ten in the bush. A company only needs to set up one company-level OKR in a cycle, unless there are multiple business lines. This is to concentrate and then challenge OKR for 3-4 months.
(1) Before making OKR, we must first make clear the mission of the company.
② OKR is set at the company level first, then at the department level, and finally at the individual level.
③ Collect the opinions of all staff from bottom to top, then sort out and screen them, and finally reduce the target to less than three.
④ After setting goals, set 3 ~ 4 key results for each goal that can measure whether the goal is achieved.
⑤ Give each result an initial confidence index (estimated completion probability, the initial value is generally 50%), and track this number in the subsequent OKR operation.
Every Monday, the team meets to discuss the implementation of OKR and clarify the tasks it is responsible for this week.
Update OKR and the next plan every Friday/month/quarter, and the only constant is the update of target O and KR confidence index; P 1 and P2 update; Content update in the next four weeks; The status indicator will also change.
? The task of this week's attention
List 3 ~ 4 most important things, and make clear the priorities. Only P 1, P2, P3 and things with lower priority are listed, which are optional. Don't do this. Only by completing these things this week can the goal move forward (P 1 what must be done, what P2 should or should not do).
? Plans for the next four weeks
List the important things that you plan to promote in the next four weeks. This is to ensure that everyone in the company is on the same channel and pays attention to what needs to be done in collaboration.
? The current situation of OKR
The goals set by OKR are all difficult. There will be a percentage after the key results, which represents the confidence index. Track the change of KR confidence index every week. Is it higher or lower? If the confidence index drops from 50% to 20%, we should think about what causes it and what hinders the progress towards the goal.
? State index
State indicators are other factors that affect the achievement of goals, so we only need to pick out a few items to pay attention to. Such as customer relationship, team status, system status, etc. When these factors happen unexpectedly, discuss the response plan immediately to ensure that OKR will not be affected.
Advanced reading
OKR is a target management tool for Intel and Google.
This is OKR
Fuck you 996.
[2] The most important ability of a product manager is to make the right things happen one after another.
[3] Wu Jun's Letter from Silicon Valley 20 17 My goal, by the way, introduce Google's goal management method.
[4] Ma Yun talks about what is mission, vision and values.