Profit first, profit is the foundation of enterprise survival and the ultimate goal pursued by enterprises. Today, the profits of veterinary drug production enterprises are comprehensive profits generated by intangible management means in the course of business operation. Profits are not calculated by finance, but earned in the whole process of marketing management.
The idea of who is responsible if there is a problem in the performance communication consciousness is the consciousness of small farmers and the style of contracting private plots; If something goes wrong, I will take responsibility! It is the pride of doing small business. When the real operation rises to corporate behavior, no one can bear the responsibility. The strategy is jointly formulated by everyone, and whether the overall strategy is correct depends on the wisdom and decision-making of the enterprise. Performance communication is the real core. When the goal is set and the performance communication is effective, it is natural to complete the performance results.
Systematic marketing consciousness marketing is a system, which consists of many elements. Kanekin's law tells us that how much water can be filled is determined by the lowest board. Any link goes wrong, which will affect the final sales of the market. Whether the quality of personnel is excellent, whether the external environment is excellent, whether the marketing strategy is correct, whether the method selection is appropriate, whether the implementation is in place and whether the performance appraisal is reasonable are all important contents of marketing management. Veterinary drug marketing has changed from the traditional value chain model to the systematic marketing value model. The relationship between manufacturing enterprises and operating enterprises is no longer a simple product transaction, but a strategic partnership.
After the strategy of persisting in consciousness is formulated, the simpler the choice method, the better, the easier it is to operate and the more persistent it can be. Veterinary drug is a special commodity, which must have the network foundation of experts, sales network and consumers.
Respect the laws of the industry. At present, the scale and intensive development of aquaculture is very obvious, and the advantages of regionalization industry are outstanding. Therefore, it is necessary to adapt to the laws of the industry and establish its own operating model.
In the choice of sales model, enterprises should not blindly follow the trend, but choose a reasonable sales model according to their own actual situation and industry laws.
However, it is clear that in the future, the sales of veterinary drugs in China will develop in the direction of standardized management, simplified management and in-depth service, and the mode to realize this development pattern is to establish a first-class breeding service provider with veterinary drugs as the carrier, and on the basis of GMP and GSP certification, strengthen the high-intensity exit mechanism and high-cost entry and exit mechanism for enterprises and employees in the whole process of veterinary drug use management from production to sales.