How to communicate correctly with the audience at the exhibition

The hardest part of the exhibition is to get the audience to enter your booth. No matter how good your product is, all your efforts will be in vain if no one looks at it. If you want to be seen, you must first have an attractive presentation. For example, add a game session or a live demonstration product. However, if you don't have that much budget, you may not be able to give a live demonstration. How can you stop the audience from entering your booth? There is no need for glib salespeople to try to attract customers.

Keeping the audience in your booth is as simple as starting a casual conversation with a stranger. The key to effectively attract the audience is to stick to the hobbies of potential customers, not the interests of your company or employees. It is easy to insist on communication, and it is always related to them. However, sometimes it is not easy to start a conversation with strangers. Everyone is very busy and wants to run more booths at the exhibition site. Many people want to be alone. However, if you can make customers feel that you want to know them, then you may win their attention. You can refer to these questions when communicating with customers at the exhibition. Not only care about answers, but also pay attention to body language and eye contact. By paying attention to these aspects, you can control the conversation and let customers follow your ideas; At the same time, it won't make them feel that talking to you is a waste of time.

The above is summarized by Shenzhen booth construction company according to its many years of exhibition experience, hoping to help you.

When attending the exhibition, it is difficult for some exhibitors to know which audience are high-quality potential customers and which audience are customers who don't need to spend too much time and energy. The following Shenzhen Exhibition Company teaches you to identify the following three audiences:

1. Audiences who are ready to buy or are booking.

This kind of audience must spend more time. A big reason for you to attend the exhibition is not to design the exhibition, but to increase sales. This audience must not be ignored.

2. Audience who are interested in products but need more information.

If you want to turn such people into the first category, you must try your best to find them. The exhibition site provides you with a good channel. Don't just send them a brochure. There are many things you can do for them and let them know.

3. An audience without hobbies

Some visitors to the exhibition either don't want or don't need your products, at least they don't think they do. Don't spend too much time with them, try to prevent them. Unless your employees are a drop in the bucket, their needs seem busy. Of course, if this is always the case, everyone should be able to predict the result. Attract potential customers to your booth.