What we usually call CRM-Customerrelationshipmanagement usually refers to a methodology for managing customer resources, or a system developed based on this method. Therefore, CRM consultants can usually refer to several types: 1)CRM methodology management consultants; 2) Business consultant of 2)CRM software system; 3) Technical/development consultant of 3)CRM software system.
For 1), the daily work is to identify the current situation of customers, investigate, formulate plans and guide the plan to land. Basically, it needs a good methodology and thinking framework, excellent communication and expression skills, and good documentation and presentation skills.
For 2), it is basically more grounded than 1). Although it looks a bit like it, you need to be familiar with the functional modules and technical framework of the system software itself and know how to guide customers to understand the business according to their own system thinking. You need good documentation skills (because you need to write materials that can be understood by business departments and development instructions that can be developed for development consultants), excellent communication and expression skills, and the requirements for methodology and thinking framework are slightly lower than 1). The requirement for experience is also lower than 1). The following figure shows the comparison of capacity requirements between 1) and 2).
For 3), it is basically to do development according to the development instructions and do projects one by one. The requirements for communication and expression are general. Basically, good work, fast work and few bugs are advantages. But I have also met several technical consultants who have huge brains and can make business consultants speechless. They are fully capable of becoming business consultants and know more about business development than business.
The following figure shows the comparison of capacity requirements of 2) and 3).
CRM usually refers to a methodology for managing customer resources, or a system developed based on this methodology. The core is sales automation, marketing automation and service automation, but CRM in a broad sense can actually include all points that have contact with customers. And there are many sub-suppliers, who may only make products in a certain market segment or industry. Being a consultant is actually a challenging job-after all, the customer sales department is very picky.
If the answer is helpful to you, please like it or forward it to more people. Thanks for your support.
If the answer confuses you, please comment or write to me privately to discuss. Thank you for your communication.
If the answer is useless, you may wish to order a collection and see what other experts have answered. Two days ago, my headline "Look at the data map every day" published a historical article about ERP, and the full text of CRM will be sent later. Welcome to consult online.