It will be analyzed from the following aspects: user experience, login experience, product function, basic performance and innovation.
1. User experience: lack of specific information and two-way interaction. Excellent volunteer mobile terminals include users (candidates and parents), customer service and volunteer reporting experts. What users want to get is the specific information of colleges and universities, and customer service can't answer the specific information of colleges and universities, but can only provide answers to simple questions; Mobile users don't include college students, so they can't connect college students and students about to enter the university, which leads to two-way communication of information and real-time transmission of effective data.
2. Registration login experience: In terms of registration experience, the registration process of APP is simple and easy to operate, but the registration method is single and can only be registered by mobile phone number; In terms of login experience, APP supports password retrieval and password modification; However, in the case of retrieving the password, the interface only provides SMS verification code to set a new password, so the security is low. It is suggested to use QQ-like methods to retrieve passwords, such as filling in secret security questions, simulating past exam results, enhancing security and reducing the risk of student status theft. You can log in with your mobile phone number, volunteer card (300 yuan can buy a Zhang Zhiyuan card and attend classes in the volunteer class module) and access card (360 yuan can buy an access card and grade courses). On the basis of these two payment cards, there are self-enrollment cards (200 yuan) and entrance cards+self-enrollment cards (460 yuan, which is more favorable than buying two cards separately 100 yuan).
3. Product function: The product is fully functional. The excellent volunteer APP has a friendly interface, and the bottom column is divided into five interfaces: volunteering, assessment, classroom, community and me.
(1) The "Fill in Volunteer" interface (payment area) is roughly divided into three templates: personal achievement, latest information and service items. In this interface, users can find institutions according to their own choices. AI matches the institutions that can apply for the exam, but only some institutions can be displayed. You can see all of them by opening the volunteer card. You can also check the admission scores, majors, and enrollment of colleges and universities; Understand the latest news about the college entrance examination in order to make a more correct judgment; In the service project module, users can get professional one-on-one volunteer service, find a growth camp to exercise themselves, and also have a channel for studying abroad.
(2) The "assessment" interface is divided into two modules: professional orientation assessment and 360-degree academic assessment. In the professional orientation evaluation module, users can evaluate their interests, personality, ability, professional orientation and academic strength, and have a clear understanding of themselves in order to better choose their majors; In the 360-degree academic evaluation module, users can evaluate their learning status, psychological quality and learning ability, so as to analyze their learning situation, adjust their psychological quality and plan their career plans in advance.
(3) The "classroom" interface is divided into five modules: volunteer classroom, college entrance examination score, professional interpretation, university exhibition and broadcasting, and subject classroom. Most of the first four courses are free, and subject classrooms need to open volunteer cards to attend classes. In the volunteer classroom module, users can learn some process problems in the process of volunteering, the skills of volunteering, independent enrollment and other information; In the college entrance examination scoring module, users can get some learning methods and stress mediation skills about the college entrance examination. In terms of professional interpretation, users can learn about university majors; The university display module is an introduction to some universities.
(4) The "community" interface is divided into my articles and my private messages: users can ask some simple questions here, the customer service of excellent volunteer platforms can answer them, and at the same time they can share some experiences about the college entrance examination.
(5) My interface: Users can manage all their information here.
4. Performance: In terms of basic performance, Youvolunteer APP has short response time and stable startup performance. But when the mobile phone system load reaches a certain amount, it will affect its operation; In terms of mobile security, the funding of outstanding volunteers occurs when dealing with access cards, volunteer cards and other cards. This aspect will be linked to WeChat payment or Alipay payment, and the security problem is not big.
5. Innovation of excellent volunteers: In terms of innovation, excellent volunteers introduce two modules: professional orientation evaluation and academic evaluation; There is also a WeChat exchange group. After entering the software interface, you can add the administrator WeChat to enter the college entrance examination exchange group and share the college entrance examination information. At the same time, according to the process described by the administrator, you can get irregular guidance from experts.
As a student who has just experienced the college entrance examination, I have encountered such problems in the process of volunteering for the college entrance examination: the university environment is unclear, my understanding of various majors is vague, and the offline consultation fee is high. Based on such user pain points, the excellent volunteer platform provides an introduction of colleges and universities and various majors, which is not bad.
From the perspective of students, choosing experts to apply for consultation will consider whether the service is of high quality, whether the experts are professional, and whether the consulting fee is high or low. If you choose between online and offline consultation, you will choose offline. Compared with online, the advantages of offline are
(1) Know the expert level better. Parents will introduce consulting experts through friends or ask experienced friends to help fill in the report, so as to know more about the level of experts than online.
(2) Better service. Online face-to-face consultation is more efficient, and you can ask experts questions at will.
(3) The consulting fee is relatively reasonable. According to friends around me, the cost of offline consultation is up to 5,000 yuan.
The reasons for not choosing online are as follows
(1) The cost design is unreasonable. I don't know what pricing the platform is based on. One-on-one volunteer service is 6800- 12800 yuan, and one-on-one independent enrollment service is 10000-30000 yuan.
(2) There are good choices around. I volunteered to fill in the form with the help of my acquaintances.