The first batch of Krypton owners who decided on the minimum price of 266,000 yuan before July 3 1 last year were probably the happiest people that night, so that someone excitedly sent a banner to Krypton the next day: Conscience Car Company, * * * set an example.
In the live broadcast of the previous day's event, the excited car owners also expressed similar feelings with "Congcong YYDS".
It's not hard to understand.
Because it may be until yesterday's incident, the car owners who have been "tortured" by the Krypton car machine are still looking forward to and afraid, guessing whether to upgrade the 8 155 chip with 4 digits or 5 digits.
Until 0 yuan's picture, the upgrade price of "a new generation of intelligent cockpit based on 8 155 computing platform" surprised almost everyone.
Not only that, Krypton also sent free Bluetooth keys, smart drivers and smart driving upgrades. In the face of the cheers of the car owners' representatives at the press conference, An Conghui, CEO of Krypton, even said with a little pet tone after releasing all this: "Well, I really left."
Krypton is not the first brand to provide chip upgrades for car owners, but it is the first free one.
8 155 is good, but it is really not cheap.
Although no manufacturer has announced the actual chip purchasing cost, the 8 155 upgrade service provided by Lan Tu for the owner shows that the cost price is 12999 yuan. The price of two packages including 8 155 upgrade in Weilai also reached 9600 yuan and 12600 yuan.
An Conghui said at the press conference that according to the existing delivery and order volume, from hardware procurement and software development to logistics and after-sales,
Krypton has invested more than 300 million yuan in the new generation of intelligent cockpit.
According to Krypton Space, more than 20,000 vehicles have been delivered, and the cost of bicycle upgrade is about 1 10,000 yuan. An Conghui is right.
This kind of pressure falls on friends.
Immediately, the owner of Wei Lai asked Li Bin in the group. Li Bin said frankly: "More than 200,000 cars, more than 2 billion, can't hold back."
In fact, for krypton space, it is indeed a good choice to spend 300 million yuan to "make money at a loss". At least this move is released, which is a small step closer to the goal of 70,000 vehicles this year. It is said that prospective car owners will directly make an appointment for a test drive on the night of the conference, and then lock the order on the spot.
It may be unfair to just forcibly copy this model to all car companies.
In the interview after the event, some media asked whether the follow-up products would continue to be upgraded for free. An Conghui also admitted that "what to do in the end is still under discussion".
When the owner's appetite is hung up, where is the boundary if faced with a larger-scale upgrade service that retains users and costs more in the future? This is another new problem among countless problems faced by "user * * *" enterprises along the way.
But for krypton now, I don't care so much. Roll first.
After the press conference, we also had an in-depth exchange interview with the Krypton space management team including An Conghui. The following is an excerpt.
65438 +0[? Free upgrade, but internal disputes choose to insist? ] 1. Why did Krypton choose to pay 300 million yuan to upgrade its software and hardware?
An Conghui: There have been some arguments about whether to charge in Krypton Space. It's the first time I've encountered a situation where the partners at the sales end and the user end say that they want to add money. For example, in the area of 8 1 15, they proposed to increase money, some said to increase 13000, and some said to increase 8000. However, in the original planned budget field, we planned to give profits to consumers, and we still chose to stick to the principle.
2. Will it be sustainable to upgrade the hardware for free after purchasing excellent products?
An Conghui: When planning the whole vehicle, we have embedded enough hardware. You can also follow the company's ideas and use the ideas of the whole industry development. What to do in the end is still under discussion.
3. Detailed time node planning for future polar krypton OTA?
An Conghui: Frankly speaking, I didn't do well in the early stage, so today everyone saw the changes in our entire intelligent cockpit. I think this is just the beginning. We expect that after this OTA upgrade, there will be 2-3 upgrade plans to surprise everyone.
4. I heard that there will be a huge press conference next, and there will be a fixed cycle time, such as user brand day or technology day.
An Conghui: We will arrange the general meeting in September and June and 65438+ 10 every year, and we will share with you the extremely critical planning framework and some future situations in the next 3-5 years.
Everyone is talking about "enjoyment" and "creation". How did you do that?
An Conghui: We are also constantly exploring. I think it needs continuous efforts to build a user-oriented enterprise and a user-oriented innovation. I hope I can get everyone's approval in the future. Just like krypton 00 1, everyone highly recognizes our intelligent drive and our control over safety and space, which is not our decision.
NO.2[？ The goal of 70,000 vehicles has not changed. Is Meizu planning? ] 1. Krypton's sales target this year is about 70,000 vehicles. Due to the epidemic situation, supply chain and other factors, can this year's goal be maintained?
An Conghui: The target of delivering 70,000 units this year has not changed. We sold nearly 20 thousand units in the first half of this year, and we are very confident. First of all, the order is certainly not worrying; Secondly, our entire supply chain has been improved. At present, Krypton has a factory with a capacity of 300,000, and its monthly production and sales exceed 1 10,000.
Geely recently completed the acquisition of Meizu. Do Meizu and Krypton have a cooperation plan?
An Conghui: Meizu mobile phone is a mobile terminal, and cars are also mobile terminals. Finally, the mobile phone and the car will definitely get through. I believe that when Geely Holding acquires Meizu, it will definitely have great plans for the future, and many plans are already being implemented.
3. How do you plan to deploy krypton in foreign markets?
An Conghui: Regarding the strategy of Krypton Europe, Krypton has been a global brand since its birth, and it will face the global market. In fact, the European market is currently being implemented and will be released in time in the future.
4. Does Krypton have any new moves in the capital market?
An Conghui: Behind Krypton is the powerful Geely Holding Group, which is the advantage of Krypton. There will be no shortage of funds or financial and capital problems that will affect the strategic development. Of course, we should also go to the capital market at the right time.
No.3 [? Are Intelligentization and Digitalization Reconstructing Enterprises? ] 1. What's so special about the organizational structure of Krypton?
An Conghui: Our organizational structure is decentralized, and we are constantly exploring and changing. Through the company's dedicated digital center, we use digital analysis to better carry out business cooperation. At the same time, we will also learn from competitive and influential technology companies to make more efficient use of Geely's resources.
2. In the post-epidemic era, the adaptability of the supply chain of automobile enterprises is required. How can we enhance the core competitiveness of this piece?
An Conghui: As for the supply chain, its supply chain has undergone some changes in the era of smart electric, and its supply chain system is very different from that of traditional cars. Krypton is also actively reconstructing the supply chain system. After turning to smart electricity, we spent a lot of energy on the overall planning and management of chips.