The following is a written record:
Video: What is the vice president of ZTE as the guest president? Source of online media: Sina Technology.
Moderator (Zhao Kang): Hello, netizens! The 20 10 international communication exhibition entered its second day today. We invited He, executive director and executive vice president of ZTE, to be a guest on Sina's "President Online" interview program at the communication exhibition venue. Now please ask He Laoshi to say hello to the netizens first.
Ho: Dear Sina users, I am very happy to have further communication with you on Sina Online about the development of ZTE mobile phones. Thank you again for your interest in ZTE and ZTE mobile phones.
Moderator: He Lao is a well-known senior director in the communication industry. Sina Technology invites Mr. He to be a guest every year. On the one hand, Mr. He is fully responsible for ZTE's mobile phone and terminal business, and on the other hand, ZTE's position in system equipment and mobile phones, so we invite Mr. He every year. Today, we will also exchange views with He Laoshi on some important issues. First of all, please tell us what new terminals or technologies ZTE showed at this exhibition.
H: Beijing Communication Exhibition is an annual exhibition, which should be said to be a big gathering of the whole communication industry. ZTE participates in this communication exhibition every year, and we will show our latest technologies and services in network equipment and mobile phone terminals. I am in charge of ZTE's mobile phone terminal products in the company, mainly talking about mobile phones.
As for ZTE's mobile phone, one of the important products we exhibited at the Beijing Communication Exhibition this time is the smart phone, especially the latest version 2.2 of 4G Android smart phone. ZTE announced to the world for the first time that in addition to the 2.2 version of smart phone products, ZTE's mobile phones are engaged in wireless Internet access, including wireless broadband, including the high-speed Internet access technology of dual-carrier aggregation aggregation system including LTE, PA+ and HSDPA, which also shows ZTE's development in the wide-rate field.
Thirdly, we are also showing some family integration, because in the future communication, especially in the last part of the home, wired and wireless will be integrated, and we will also have new products on mobile TV, especially Internet TV.
Moderator: ZTE has grown up in the industry, which is obvious to all. Especially this year, I have seen many consulting companies make statements, ranking ZTE in the fourth place and the fourth and fifth in global sales. How do you view ZTE's performance this year? Please tell us about its current growth.
He: ZTE has released the semi-annual report for the first half of this year, because ZTE is a listed company. In the first half of this year, ZTE's mobile phone growth rate reached nearly 40% compared with last year. It should be said that the growth rate of all mobile phone terminal manufacturers is also among the highest in the world, which is mainly due to the rapid development of European market, North American market and China market. We are also developing rapidly in BRIC countries, especially in markets such as Russia and Brazil. Therefore, compared with last year, our entire mobile phone business is developing continuously and healthily, and we also thank all netizens for their concern for ZTE.
In the first half of the year, the shipment of mobile phones exceeded 28 million units, and the shipment of mobile communication terminal products exceeded 40 million units. The annual shipment of mobile communication terminal products is expected to increase to nearly 90 million units. Last year, our mobile communication terminal products shipped more than 60 million units. So overall, the market of cheap Burberry handbags has been further promoted. Some third-party reports also have this data, saying that our market share ranks fourth or fifth. I think we also thank you for your attention to ZTE's mobile phone. As a ZTE brand, it is still growing. We also hope that while increasing the global market share, the most important thing is to enhance the value of ZTE brand. We hope to further expand ZTE's bargaining power in establishing heterogeneous products and high-end products, especially in innovative products.
Moderator: As far as the topic is concerned, I would like to ask, if the current shipment volume is 40 million, what percentage of mobile phones will it account for?
Ho: Among the shipments of more than 40 million mobile terminals, there are more than 28 million mobile phones. In fact, the proportion of our mobile phones is relatively large.
Moderator: If the price of mobile phones is relatively high and the proportion of mobile phones is relatively large, it will help to increase ZTE's turnover.
Ho: Because we think that in the mobile communication terminal, the mobile phone is a terminal system, a network card or a Modem modulation technology. The mobile phone is more complicated, involving software and firmware, including display technology and software application technology. Therefore, we regard the mobile phone product as a system in the terminal with higher technical content.
Moderator: Next, we will focus on the China market. My first question in this respect is that China Mobile is bidding for 1,000 smart phones, totaling 5 million. How is ZTE preparing for this tender? How many models are there? Which chip manufacturer do you cooperate with?
Ho: China Mobile is now bidding for a TD product for mobile TV and mobile phones, with a total scale of 500 yuan. 6 million, ZTE is a strategic partner of China Mobile. We have participated in nearly 50% models and products, ranking first among all mobile phone manufacturers, and we have a series of layouts from low to high. We are also actively preparing related products and actively participating in the bidding organized by China Mobile.
As far as chips are concerned, there are other platforms besides our R&D department and Datang Lian Xin Technology. Of course, ZTE maintains a dual-brand strategy in this mode, so we also cooperate with chip manufacturers, including host platform manufacturers, to participate in this tender.
Moderator: When will the bidding result be announced?
H: It should be said that the tender has been issued before the National Day, and the tender will be returned in the middle of this month. It is expected to return in mid-June at 5438+ 10, because the tender involves ZTE's internal process, so it is not convenient to disclose it here. I hope you will pay attention to this information then.
Moderator: I got the news yesterday. China Unicom has just bought two Huawei mobile phones at a price of 1 1,000 yuan. Its terminal subsidiary is Huasheng, and it is ready to fully promote these two mobile phones. Will ZTE be involved in the centralized procurement or promotion of WCDMA at the end of China Unicom?
Ho: We have always been a very important partner of China Unicom in WCDMA, including smart phones, so we also participated in the bidding for related projects of Unicom Huasheng. We also have two smart phones included in Unicom Huasheng, and related products will be listed soon. Among them, ZTE will work with China Unicom and its related partners to expand this market. Generally speaking, the development of China Unicom is mainly based on Apple mobile phones, and China Unicom's WCDMA mobile phones are also the most comprehensive. Therefore, actively cooperate with Unicom to launch thousand yuan smart phones and WCDMA mobile phones.
Moderator: Can you tell us more about the cooperation between ZTE and China Telecom in CDMA mobile phones?
H: It should be said that the cooperation between ZTE and China Telecom on CDMA mobile phones has been going on for a long time. In the first half of this year, our market share in China Telecom has been ranked first. EVDO mobile phones include thousands of smart phones recently listed by China Telecom. ZTE is also the largest mobile phone supplier, and we have occupied 80% market share. Therefore, we actively support China Telecom to develop EVDO and smart phones, hoping to make smart phones affordable for consumers. It is also necessary for us to push the most advanced smart phone products to the China market.
Moderator: Many mobile phone manufacturers attach great importance to the promotion of image spokespersons. ZTE invited Jet Li to be the image spokesperson before. Since then, in the domestic market, I feel that ZTE's sales volume is not so large, and I have not invited an image spokesperson. In this case, how do ZTE mobile phone manufacturers, which have already sold a lot in the domestic market, consider the brand?
H: China began to pay attention to the development of 3G services last year. We cooperated with the three major domestic operators, previously with the two major domestic mobile operators, and last year with the three major mobile operators. This year, our domestic mobile phone sales increased by more than 70% compared with last year. In fact, there will be more than 20 million mobile phone terminal products in China this year, so our growth is still very fast.
Of course, in terms of ZTE's domestic brand building, you may have noticed that in fact, our efforts in brand building are also further increasing. Brand building does not mean that we have to hire a spokesperson. I think in the final analysis, it is actually the long-standing strength of this enterprise. The most important thing is whether your products and services can be liked by consumers, willing to use your products and loyal to ZTE's brand. That's all that matters. Of course, the smell of wine is also afraid of the depth of the alley, so we are also doing appropriate publicity. Just like today, we also introduce ZTE mobile phones to you on Sina's online website, which is also an advocacy in this regard. I'm also an image spokesperson. Of course, my image is not like a star, but the most important thing is to convey the information of ZTE mobile phone to everyone, so that everyone can establish their belief in ZTE mobile phone.
Moderator: Now there is a trend that mobile phone manufacturers make tablet computers, computer manufacturers make mobile phones, and ZTE has always announced that it will make tablet computers, but it seems that there are very few.
Ho: Actually, I forgot to mention one when I introduced the product just now. This time, we have demonstrated in Beijing Communication Store that ZTE's tablet is our 7-inch tablet computer or MID Internet device. This kind of products will definitely be made by mobile phone manufacturers from smart phones and belong to high-end computers. Computer manufacturers will also make mobile phones, that is, mobile internet device. As manufacturers such as ZTE, Lenovo and Dell, with their understanding of tablet computers and their mastery of the market, I feel that consumers are most concerned about business utilization. ZTE also has our special business in this respect. Therefore, we also have such products at this Beijing Communication Exhibition. Welcome to pay attention to our products.
Compere: Finally, please tell us about ZTE's terminals in mobile internet device, such as "Wireless Cat".
Ho: Actually, the same is true in mobile internet device, including wireless cats and network cards. ZTE has developed rapidly, and our market share in the world is very high. Our global market share is about 35%. It should be said that we have become a major provider of data card products in the world, and the data card itself is also developing in the direction of WiFi and routers, and this direction is also developing very rapidly. Including the trend of wireless cats and tablets gradually moving from the past data search mode to wireless WiFi, this technology is also developing, and it is also developing in a higher speed direction, including the network cards in China market, most of which are in HSDPA or HSUPA, and the European and American markets are already developing in the direction of PA+, which can reach 28M, and some areas have reached 42M, adopting the dual-carrier aggregation aggregation method. For example, in the United States, Japan and Australia, there are some of our latest products, and this technology is also developing very rapidly, which is also a very important product among ZTE's three categories of products.
Compere: Because of the time, the interview with He Laoshi will be over. Finally, please ask He Laoshi to say a word to netizens.
Ho: Thank you for your attention to ZTE. We will provide China market and the world with better mobile phone products, data broadband mobile products and home convergence products, provide more products that consumers are satisfied with and like, and strive to enhance the influence of China brand in the mobile phone field. We are also eager to turn ZTE's brand into South Korea's Samsung. We also hope to win honor for the Chinese nation and the people of China and develop globally. Thank you! You are also welcome to use ZTE products to help us expand our national brands. Thank you!
Moderator: Thank you very much, He Laoshi, and thank the generous netizens for their active participation. This interview is over, thank you!
What is the vice president of ZTE as a guest president? The Origin of Network Media: Sina Technology Plays Video >; Related topics: 20 10 China international communication exhibition.
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