Mainly caused by two reasons:
1, the supply chain is getting bigger and bigger.
Holas Dedi, an analyst who follows Apple's development, said: "It is unlikely that Apple will reveal secrets. If you want to know about the leakage of Apple products, you will find that the leakage is mainly caused by the supply chain. Apple has a huge supply chain. "
Apple's supply chain is huge. The company has signed cooperation agreements with more than 200 suppliers around the world, and a large number of supply chains are responsible for purchasing raw materials and producing and assembling Apple products. However, these suppliers seem to be interested in Apple, and ungodly.
At present, the number of people involved in the production outsourcing of Apple products has exceeded 1 10,000, and it is impossible for Apple to cover everyone's eyes, ears and mouth.
Supply chain management experts pointed out that more and more people are involved in the design and production of consumer equipment, and the scale is huge. "You pay employees a few dollars a day, but there is no guarantee that they will leak the product." Pierre Mesia, partner and director of supply chain research at Boston Consulting Group, said.
2. The rise of social media
Of course, with the rise of social networks such as Facebook and Twitter and self-media, everyone can become a snitch, and the smooth flow of information makes it no longer as easy to keep secrets as before.
"Because the mobile phone can take pictures, it is easy to miss the product." Messia pointed out, "Workers can take photos in a few seconds and upload them to the Internet. Even if they found their photo behavior, it would be too late to catch them. "
Thomas isuppli, an analyst at IHS, a market research company? Dinges said that people's strong interest in consumer electronic products has also prompted major websites to closely track every detail of new products.