As the saying goes, "all diseases can be cured", many women like bags, especially brand-name bags.
If you were the husband of your wife and a "psychological counselor", what would you do in the face of her sincere "soul torture"?
The answers are nothing more than "buy a package", "buy b package", "buy both" and "buy none"
But practice has proved that all the answers have "sequela", and no answer is perfect.
If you want to break the game with silence, I'm afraid not; If you choose one of them, but there are differences in aesthetics between men and women, you know; If you don't buy it, you know the consequences.
Others will think that "buying everything" is generous and warm-hearted, but the result is often that after buying everything, the wife will complain-why she didn't stop her impulsive consumption behavior at that time, causing waste.
Maybe as a husband, you will sigh that "men are not easy".
Don't worry, Mr. Zhou, a lifelong learner, gives a solution in the book McKinsey Structured Strategic Thinking.
Teacher Zhou gave a solution by personal experience-handing in a salary card or merging accounts.
He said that after all this work was completed, something magical happened: his wife never asked to buy a bag with her again, and there was no such thing as "which bag to buy".
What is the reason?
Here I have to mention McKinsey's new five-step method:
In the above case, Mr. Zhou solved the problem of buying a bag permanently according to the first step of McKinsey's new five-step method, "Defining the problem".
As the name implies, defining a problem is to understand the definition and boundary of the problem and answer "What problem are we solving", which is almost the first and most important step of all methodologies.
The book points out that the final product of defining a problem should be a clear statement of the problem.
It is of great guiding significance to fundamentally solve the problem. If there is deviation in the definition of the question, it will directly lead to deviation in other steps, and finally answer irrelevant questions or solve wrong questions.
How to verify the correctness of the definition question?
The most direct way to define the problem is:
After a brief understanding of the first step of the new McKinsey five-step method, let's look at the above case.
What problem does madam want to solve?
Suppose "which to buy" is the problem to be solved, as mentioned above, there is no solution! So "which one to buy" is not the real problem.
Master Zhou Guo said that defining a problem requires us to control the impulse to solve the problem immediately and strive to explore and understand other deep motives behind the surface problem.
As a result, he began to think about his role in the whole purchase action, and also looked at his wife's decision-making factors in purchasing bags more macroscopically and comprehensively.
Until one day he discovered that in his wife's financial world, money can be divided into "own money" and "other people's money". For your own money, you are self-disciplined and planned in consumption, and you are more casual in dealing with "other people's money".
And his money is classified as "other people's money".
It turns out that it is not her husband who has taste, but her husband is a "gold Lord".
Therefore, the real problem to be solved is: how to make a wife think that her husband's money is her own.
When the problem is redefined, the solution is simple-just pay.
As a result, his wife not only stopped bothering him, but also began to formulate the consumption budget and its upper limit. As for which bag to buy, she has already made a judgment in her heart.
As the book says, it is easy to "press the gourd to float the ladle" if you just habitually implement the short-term plan quickly without understanding the real problems behind the surface problems. Sometimes I even go in the opposite direction because of the wrong direction and come back in vain.
Therefore, only by defining the problem correctly can we make fundamental changes and solve the problem completely.
Whether in life or at work, it is very important to define the problem correctly. If you get to this point, try to make use of it.