What's more worth mentioning is that the market share of Maybelline and L 'Oré al Paris both declined in 20 13, with Maybelline dropping from 20.5% in 20 13 to 19. %. Kazilan is the only brand in the top three that keeps increasing its market share. There are anecdotal reports that Maybelline's retail sales in China in 20 14 were 4 billion yuan. This data can also prove that Maybelline's market share is declining.
Obviously, Kazilan has become the first cosmetics brand in China, and the continuous growth of market share and brand sales has become the norm, which has impacted the status of Maybelline and L 'Oré al Paris, two foreign cosmetics brands. The expectations of channels and industries for Kazilan are gradually increasing: people not only pay attention to Kazilan's market share, but also pay attention to Kazilan's future brand strategy and brand value.
For the above expectations and questions, Kazilan made a perfect answer at the press conference of "Global Color Seeking, Enlarging China's Eyes" on July 6.