In 2005, the total sales of China's jewelry market was about 654.38+04 billion yuan, and the export value was 5.49 billion US dollars. Sales volume ranks among the top in the world, with gold output reaching 225 tons and silver reaching 6000 tons, ranking fourth and third in the world respectively.
In 2006, with the development of China's economy and the improvement of people's consumption level, jewelry is becoming the third largest consumption hotspot in China after housing and cars. In 2007, the market became more prosperous. According to the data monitored by the Ministry of Commerce on key circulation enterprises, the consumption of gold, silver and jewelry increased by 34.6% from June to May in 2007 compared with the same period in 2006, making it the fastest growing commodity among 28 categories of monitored commodities. In addition, in August 2007, the national consumption of gold, silver and jewelry soared by 53%.
In the third quarter of 2008, the demand for gold rose strongly, reaching $31800 million, of which the investment demand increased by 5 1% compared with 2007. It is estimated that by 20 10, the total annual sales of Chinese jewelry will exceed 200 billion yuan, and the export will exceed 7 billion US dollars. It is expected to become one of the global jewelry processing and consumption centers and global jewelry trade centers.
2009 will surely be the year of accessories in the jewelry industry. If jewelers like to do things, it must be an advantage-when people start to cut their clothing budgets, they may spend some extra money on accessories to add new ideas to the old models. People like things with a strong sense of existence, preferably belts with larger widths, shoes with large profiles and handbags with large capacity. This is the new fashion world. China has become one of the few countries in the world where the annual jewelry consumption exceeds 654.38 billion US dollars. Chinese mainland has a huge consumer group. The total annual jewelry trade between the four fashion capitals in the world and Tokyo, Hongkong and other cities is nearly $654.38+000 billion, but the per capita share of female jewelry in China is less than 5%, which shows that the market potential is huge. In the coming period, the consumption growth of China gold and jewelry market will be mainly driven by three major demands: wedding, diamond and jewelry consumption and overseas tourists' consumption in China. In addition, nearly 10 million couples get married every year in China, and the consumption generated by marriage is as high as 250 billion yuan. Especially for those born in the middle and late 1980s, the birth rate is as high as 2 1%, and they will enter the marriageable age from 2007 to 20 12, so the consumption prospect of wedding jewelry alone is considerable.
Jewelry is one of the earliest industries opened to the world. In previous years, China's import tariff on finished jewelry was as high as 50%. The high import tariffs and consumption taxes on gold jewelry and gem products restrict the sales of jewelry. With the further opening of China market, these barriers are gradually eliminated, and the signal of China's jewelry industry policy adjustment is getting stronger and stronger. This proves that China government has begun to attach importance to the development of jewelry industry. The State Planning Commission has announced that China Gold will cancel the central bank's pricing, implement market-regulated prices, and gradually dismantle the institutional barriers of "unified purchase and marketing" under the planned economy. The establishment of the gold exchange marks a substantial step towards the international gold market. The opening of Shanghai Gold Exchange has made great contributions to the construction of standardized gold market in China. China has made major adjustments to the diamond import and export management and tax policy, which will surely push the diamond industry in China onto the track of virtuous circle development.
Various sectors of the future rising stock market began to differentiate, but people noticed that the jewelry sector gradually showed signs of rising.
Among the companies with high return on net assets in 20 12, "Oriental Jin Jue" in the jewelry industry is in the forefront, with an increase of over 60% in 20 12. Earnings per share is 0.4202 yuan, net assets per share is 2.053 1 yuan, reserve fund per share is 0.475 yuan, undistributed profit per share is 0.4749 yuan, operating cash flow per share is 0.3456 yuan, and main income increases by 62. 1% year-on-year.
When the chill of some industries hits, the jewelry industry still has a warm wind blowing and becomes a "safe haven" for investment. However, the rapid development of jewelry industry must also overcome impetuousness. Being eager for success, focusing on expansion and neglecting research and development has become the biggest obstacle to the development of the industry.
Ten million new people "upgraded" the market.
Beijing International Jewelry Fair and 20 12 China Jewelry Annual Meeting were held recently. Sun Zaizhan, executive vice president and secretary general of China Jewelry and Jade Jewelry Industry Association and deputy director of the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources, provided such information: under the impact of the international financial crisis and the downward pressure of the domestic economy, the growth rate of China's jewelry industry slowed down in 20 12, but it still maintained a good development trend. In recent years, the year-on-year growth rate of China's jewelry industry is double digits, and some enterprises have increased by more than 20%. However, in 20 12 years, the industry growth rate may be around 10%, and the total sales of jewelry retail market is expected to reach 400 billion yuan.
20 1 1 China has surpassed the United States to become the second largest diamond consumption market in the world after Japan, and the consumption of gold also surpassed India in 2009, ranking first in the world. Other products, such as platinum, silver, jade, jadeite and colored gems, are among the top in the world. China has become a major jewelry processing country and one of the most important jewelry consumption markets in the world.
The activity of Chinese jewelry market benefits from the rapid development of national economy and the increase of per capita disposable income. Jewelry not only has decorative function, but also is a symbol of identity and status. Some categories also have investment value, so they are very popular with wealthy consumers. In addition, the consumption of wedding market and tourism market constitutes the rigid demand for jewelry, which is also conducive to the development of the industry.
Since the founding of the People's Republic of China, China has experienced three birth peaks, of which the third birth peak occurred between 198 1- 1990, with the largest population growth, with a net increase of1430,000 in nine years. These people are already in the stage of marriage, and the number of people who get married every year in recent years is above100000. Jewelry products, as an essential item in China's traditional wedding customs, are bound to benefit from the increase of the married population. Assuming that each couple spends an average of 2000 yuan on jewelry, the wedding jewelry market alone can contribute 20 billion yuan in sales to the whole industry every year.
Tourism is also a bright spot industry for consumption upgrading, which also stimulates domestic jewelry consumption. The 2008 Beijing Olympic Games and the 20 10 Shanghai World Expo not only stimulated domestic consumption, but also promoted overseas tourists' consumption of domestic jewelry. There are ornaments with local characteristics in some areas of China, and tourists pay attention to jewelry when visiting the local area. Consumption upgrading has brought prosperity to the jewelry industry. At the same time, in the context of global excess liquidity, precious metals have gradually become an important anti-inflation investment means, and the strong demand for investment preservation has boosted the jewelry industry as a whole. What excites the industry even more is that although China's per capita jewelry consumption has increased substantially in recent years, from 10.2 USD in 2000 to 18.8 USD in 2009, compared with developed countries in the world, China's per capita jewelry consumption is obviously low, which means there is still a lot of room for industry development.
In 2009, the per capita jewelry consumption in China was only 18.8 US dollars, while that in the United States and Japan was 154.7 US dollars and 89 US dollars respectively, which was 8 times and 5 times that in China. There is also a big gap between China and the global average of $43. Judging from the consumption level of gold, the same is true. According to the statistics of the World Gold Council, in 2009, the per capita gold consumption in China was only 0.33 g/person, while that in Japan and South Korea, both of which belong to Asia, was 1 g/person, and 1.3 g/person. If the per capita consumption level of jewelry in China can reach the level of the above-mentioned countries in the future, the demand for jewelry in China will increase by about five times.
Such an attractive market will naturally attract bees and butterflies. According to an industry veteran, the massive influx of capital into the jewelry market probably began in 2005. However, while the jewelry industry is booming, the bottleneck of development comes unexpectedly. Yang Sisan, Deputy Secretary-General of China Jewelry and Jade Jewelry Association, said: The jewelry industry faces the operational risk of relatively overcapacity and increased price fluctuation.
The rapid growth of jewelry consumption market has also brought some hidden worries to the industry. More and more capital began to flood into the jewelry market, and enterprises expanded rapidly with the help of capital power, but quite a few enterprises expanded too blindly. Some enterprises desperately develop franchisees and specialty stores, and once occupied the market quickly through the strategy of low price and wide coverage. However, the jewelry industry is not a traditional fast-selling industry. Behind the expansion, it is necessary to innovate the price system, supply system and service system, so as to build the whole marketing system and form customers' long-term concern and interest.
A person in the jewelry industry revealed, "The jewelry industry has developed too fast in recent years. There are too many people and enterprises crowded in. Everyone is impetuous and wants to make quick money. Jewelry brands frequently open specialty stores in various places, and the demand for gold jewelry products has increased dramatically. Some enterprises without technical reserves quickly entered the jewelry industry, but their manufacturing technology was not too hard at all. In addition, in recent years, labor costs have risen, rents have risen, and the cost of gold jewelry processing plants has soared. In order to reduce costs, many companies cut corners. "
Judging from the inspection of local markets by relevant departments in recent years, the order of China's jewelry market is still not ideal, and the main problems in products include naming mistakes, confusing the fake with the real; Inaccurate naming, shoddy; The signboard is not standardized and the price is artificially high; Responsibility is difficult to define, after-sales is difficult to solve and so on. For example, in the category of jadeite, it is forbidden to sell processed B goods as natural A goods, and some informal sales places have become the "hardest hit" for this kind of jewelry consumption. China has become the most important jewelry consumption market and jewelry manufacturing center in the world. Among them, there are two most important jewelry manufacturing centers in China, namely Guangdong and Zhejiang. Guangdong can be divided into two regions, Shenzhen and Panyu, Guangzhou, which were driven by Hong Kong businessmen who developed northward in the early 1990s. Zhejiang is mainly concentrated in the area centered on Yiwu.
In terms of product sales, Guangdong's jewelry is mainly sold at home, while Zhejiang-made jewelry is mostly sold abroad.
In 2008, domestic jewelry consumption reached 654.38+09 billion yuan, and the output of freshwater pearls in China ranked first in the world for many years. In 2008, the annual output of gold in China reached a record 282 tons, making it the largest gold producer in the world.
In 2009, under the impact of the international financial crisis, the jewelry industry experienced the most difficult year. Entrepreneurs and industry organizations (institutions) show strong confidence in coping with the crisis and turn it into opportunities. Total sales increased by 65,438+00% year-on-year, and the total sales reached 220 billion yuan. FGA member of the royal gemological society
GIG gem expert title
GIA Jewelry Appraiser, American Jewelry Association
Jewellery appraiser of IGI Belgium Jewellery Institute
GAC China Gem Appraiser
GIC Jewelry Appraiser, China Geo University