[picture]
1, a new friend added by yourself.
Take the initiative to add new friends, be sure to introduce yourself. Let others know you first, and use sincere and concise words.
For example:
Hello, dear, I am a good couple. Nice to meet you! I sincerely recruit a baby who wants to be a WeChat business agent for cream products, and provide a series of WeChat business training courses for free to ensure that the agent can sell goods and make money!
I just finished watching your circle of friends, and I really want to know you. What city are you in?
At this point, if the other person replies to you, it means that he is interested in you, then you should reply to others in time.
If the reply time is long, the enthusiasm of others will be much reduced. If so, it will affect the subsequent transaction effect.
So communication must strike while the iron is hot and communicate in time. The purpose of communication is to guide the transaction and sell the company's products!
2. New friends recommended by old customers
This kind of customers must focus on follow-up.
You should know that the new friend introduced by an old customer trusts you more than other strangers, so now you can get to know him carefully and patiently and guide him slowly, and the transaction rate will be high!
3. If you like or comment in the circle of friends, communicate privately.
There are people interacting in your QQ space and Weibo, and there is also the first private communication. In fact, many people will ignore this detail, but you must pay attention. You know, if others usually like to give you some praise and comments, then they are definitely interested, or what you write makes him a little interested. Then you must strike while the iron is hot and follow him up in time. The best way is to communicate directly with him on WeChat!
When communicating, you can write like this:
Hello, dear, I'm glad to see your praise/comment just now. This baby is the latest product of the company. The evaluation is very good and very popular. I wonder if you are interested in learning about it? Hello, dear, I haven't talked to you for a long time. I just saw you compliment me. Earlier, you said that you were interested in our company's products. It happens that our company is doing activities now. I wonder if you are interested?
There are other new customers to communicate with.
For example, you can add their micro-signals to your previous good list, and you can send your introduction to communicate the transaction every time you pass one.
Many people choose to bind their mobile phone number or qq number when opening WeChat, so you need to pay attention to which friends have recently opened micro-signals, and add communication in time!
After introducing yourself, the next step is communication. Communicate with customers, not only with your heart, but also with your heart.
Communication is an eternal topic of WeChat merchant marketing. When you add a potential customer as a friend, the first thing you should do is not to directly promote your product-this is a reckless and ignorant practice, but to make friends with her first, try to figure out the topics she is interested in during the chat, and try to make friends with her as much as possible, so as to leave a good impression on her.
Don't think that at this point, you can bombard with products, which is not enough.
Before you officially take out the product, you need to do a lot of groundwork, such as talking to her about skin care topics, providing her with some useful skin care knowledge, and giving her the feeling that you are an expert in skin care and beauty. In fact, the basic trust has been established to achieve this.
So, how to build a customer relationship?
At this time, because her personal acceptance of you is already very high, based on this, when there is demand, she will gradually become interested in your products. She may not consult you directly as soon as she comes up, but check the materials you sent in the circle of friends first. When she knows enough about the product, she will be completely at ease.
By this time, a long-term customer will be maintained. In the process of maintaining a new customer, it is inevitable that some unexpected things will happen, such as "this customer is very strange, he talked well yesterday, and he is too lazy to talk to me today!" "
It doesn't matter. Even if he ignores you, you can always send him some greetings. You know, manners are very important to our agents. As long as the customer has an impression of you, you can think of ten thousand ways to save her from zombie fans.
According to years of experience, it is best to send 1-2 greetings every day on average. Language should not be copied mechanically, and the use of mass conversation should be eliminated. Organizing words with a normal heart, just like chatting and greeting between good friends, is the key to let users see that your thoughtfulness and seriousness are from the heart.
Whether the secondary conversion rate of your fans is high or low depends on whether you take care of them in place.
In the process of communicating with customers, proper naughty will increase the intimacy of the other party. Some people come to you at first, not necessarily for your products. They may have heard that there is a teasing partner who is doing WeChat business, and his speech is quite interesting. He will add you and flirt with you with the idea of giving it a try. If customers have this level of initiative, it will be easy to do product marketing for them.
Besides, we should pay special attention to benefiting our friends. Under the premise of always adhering to the principle of non-negotiable product prices, more additional concessions need to be made.
"Since we are good friends, I naturally have an obligation to give you more preferential policies."
From the perspective of doing business, even the best friends are naked interests.
So you should give them enough benefits to make this relationship stronger. Doing WeChat business is to have enough awe of products and customers, serve your customers well and manage your circle of friends well. As long as you have a correct attitude, making money is not a problem.
Second, the way to conquer acquaintances and customers
For the acquaintance market in WeChat business, some people say that it is easy to do, some people say that it is difficult to do, some people do well, and some people do poorly. Should we do it or not? How to treat the acquaintance market?
The acquaintance market is divided into three levels:
Level a trust level
Acquaintances at this level include girlfriends, girlfriends, brothers and close friends. They all trust and recognize you very much. No matter what you do, they are willing to support you. You have a good reputation among them.
If you have a group of such partners, and you are a WeChat business, they will be the best resources.
The basis of trading is trust. This is already there, and then cooperation is a matter of course. They think they can make money by following you, and they want to believe that there is no reason to follow you. This is a person's personality charm!
Suppose you have 50 such partners, and you are the general agent and the first-class agent 1 10,000, then you can have a turnover of 500,000 a month, not counting returns and referrals. Do you know why some people can pass a million dollars just after doing monthly running water? It's not luck, it's usual resource accumulation and later integration.
Class b trust level
Acquaintances at this level include ordinary colleagues and classmates, and communication is limited to normal study and work.
Some people may think that they usually talk about everything with colleagues and classmates, but remember that colleagues and classmates are not friends, and those who can make friends have been upgraded to a higher level. Not many people can really become friends. You'll understand this when you graduate and resign.
If you want to cooperate with such people, the premise is that your WeChat business has made money and developed well. For money, someone will follow you.
Of course, if they can't make money with you, no matter whose problem it is, it will eventually become your problem. At the same time, we should pay attention to the influence in the circle of friends of colleagues and classmates. Everyone made money, became safe, stopped making money, and their reputation was ruined. Benefits and risks coexist.
Class c trust level
Acquaintances at this level refer to people who only know each other and seldom communicate with each other.
For such a person, the trust in you is very low. Trust is based on communication. There is too little communication and little mutual understanding.
That's quite hesitant and worried about investing. Developing them will be tiring, not mental.
So, for the acquaintance market, my suggestion:
A-level acquaintances have developed a lot;
Appropriately develop B-level acquaintances;
C-level acquaintances can't develop.
If you want to be an acquaintance market, classify and summarize it, and you will know what to do.